It was a night of glitz and glamour recently in Lagos when practitioners in Nigeria’s integrated marketing communications industry were recognised for their positive impact in the industry at the Industry Summit/Awards Night. With the theme: “Financial Inclusion, Digital Payment and the Challenges of Banking the Unbanked”, the event held[Read More…]
Tag: marketing
Osamede Uwubanmwen, President ADVAN unveiled as Vice President World Federation of Advertisers
At the Annual General meeting of the World Federation of Advertisers (WFA), which held in Athens, Greece recently, Osamede Uwubanwmen the President of ADVAN, was elected as Regional Vice President Africa, on the Executive Council of the WFA He alongside CMOs from Dole and Nestle have been elected to bolster[Read More…]
Expert calls for effective value push among practitioners
Group Managing Director of CMC Connect limited- a perception management firm, Yomi Badejo-Okusanya, has attributed the confusion arising from people’s inability to differentiate practitioner’s value offering to the inability of stakeholders to adequately sell themselves. Okusanya said this has not helped in any way to push the value worth of[Read More…]
Experiential Marketing is now in a better state – Tunji Adeyinka, EXMAN President
The general business climate is gradually returning from a challenging period resulting from the Covid problem. Like it was in the global economy so was it in the country’s economy cutting across every industry including the Integrated Marketing Communications space. The effect from the pandemic was massive- leaving behind crippled[Read More…]
APCON, NBC TO PARTNER WITH EFCC TO COMBAT ECONOMIC AND FINANCIAL CRIMES IN THE MEDIA AND ADVERTISING INDUSTRY
The Director General of National Broadcasting Commission (NBC), Mallam Balarabe Ilelah and the Registrar/Chief Executive of Advertising Practitioners Council of Nigeria (APCON), Dr. Olalekan Fadolapo recently paid a courtesy visit to the Chairman of Economic & Financial Crimes Commission (EFCC) Mr Abdulrasheed Bawa at the EFCC Headquarters in Abuja. [Read More…]
At Keskese we create innovative ideas that leave lasting effects on brands – Tade Adekunle, Project Consultant, Keskese
Tade Adekunle is the Project Consultant of Keskese Limited, one of the leading experiential marketing agencies in the country. With an experience that is unbeatable, Tade spearheads an agency that parades a crop of young and dynamic thinking professionals whose works translate in the campaigns and services they offer their[Read More…]
AISOP: Between Practitioners and International Best Practice
MediaConsortium, a network of three industry analysts – Adetunji Faleye of Brand Impact, Godwin Anyebe of Consumer Assembly and Amechi Obiakpu of EspiNews take a look at the workability of Advertising Industry Standard of Practice (AISOP) unveiled last year by the Advertising Practitioners Council of Nigeria. The Advertising Practitioners Council[Read More…]
APCON HOSTS BJAN, Advocates Stronger Support to Sanitise the IMC Industry
The Advertising Practitioners Council of Nigeria (APCON), has called on members of the Brand Journalists Association of Nigeria (BJAN) to join hands with the regulatory body in her bid to sanitize the Integrated Marketing Communications (IMC) industry. The Registrar/Chief Executive Officer of APCON, Dr. Lekan Fadolapo, who made the call[Read More…]
Mabutho, Ekwujuru To Receive Posthumous Honours At 2021 Brandcom Awards
The organizers of Brandcom Awards, Nigeria’s leading brands and marketing publication, Brand Communicator has concluded plans to honour two illustrious brand personalities that passed away this year. Former Chief Customer Officer of Pay-TV giant, MultiChoice Nigeria, Martin Mabutho would be honoured with Marketing Icon Of The Year, while The Former[Read More…]
Retention Campaigns Or Invasive Marketing – How To Identify The Right Approach
In recent times, retention marketing is gaining increasing mention and traction among marketers. Also termed lifecycle or loyalty marketing, it refers to the strategy of ensuring customers are engaged, satisfied and spending happily. This new form of marketing seeks to ensure engaged existing customers who keep returning to a store[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]