When the news flittered in across major communication outlets in Asaba that Life Continental Lager Beer was featuring Flavour of Africa and other music artists to celebrate consumers with its TuruUgoLota Progress Tour, some people thought that it was just another me-too concert. However, as the night wore on, consumers[Read More…]
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TuruUgolota Easter Carnival: Life Continental Lager Beer Pays Courtesy visit to Igbo Monarchs
In preparation for the highly anticipated TuruUgoLota Easter Carnival that would take center stage across 5 major cities in Nigeria, Life Continental Lager Beer has paid courtesy visits to the Igwes within these regions. For a beer brand that is unapologetically Igbo, a team of delegation from Life Continental Beer[Read More…]
Life Continental Beer Deepens Market Penetration with “Hope for Imo” Empowerment Initiative
Life Continental Beer has increased its market penetration within the South-east region of Nigeria through its partnership with the Imo State government to empower 2,700 youths at the just-concluded “Hope for Imo” Valentine Concert. At the Concert, the historic Heroes Square arena was a beehive of activities as Life Continental[Read More…]