It was a celebration with excitement and glamour on May 1 2021 when the First Set of Marketing Professionals graduating from ExperientialNG Academy had their certificate presentation ceremony in Ikeja, Lagos. Ezinne Okalanwa of Max Connection and Ifunaya Olisaemeka of Brainbox marketing were the first to collect their certificates after[Read More…]
Tag: expert
Expert Advocates 80% Budget for Digital Marketing Amid Pandemic
The Chief Executive Officer/Managing Director of Lilvera Group, Mr. Buchi Johnson, has urged clients and corporate organisations to review their marketing plans and budgets as a result of the COVID-19 pandemic that has redefined the dynamics of the Nigerian marketing environment. The London Business School alumnus, who spoke to journalists[Read More…]
Okunbo Appoints Ajayi As Media Adviser
Captain Hosa Wells Okunbo, business magnate and Chairman of the Hosa Wells Group, has appointed veteran journalist and media management expert, Samuel Ajayi, as his Media and Communications Adviser. The appointment, which took effect immediately, was announced via a statement by Captain Okunbo at his corporate headquarters in Abuja. In[Read More…]
Between Brand Penetration & Brand Loyalty
All over the world, there is a keen debate in the marketing space about the balance of how brand penetration and loyalty drives growth. There’s a host of industry-defining evidence which is bread-and-butter learning for smart marketers on how brand grow. Hitherto, the comfort of reliable repeat sales – was[Read More…]
Understanding The Place Of Customer Retention In An Economic Crisis
One of the major challenges of brand handlers during a pandemic is how to retain customers. As a matter of fact, report revealed that, brands need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely. Fndings by CONSUMERS ASSEMBLY[Read More…]
Consumers’ Assembly make debut in Nigeria
Consumers’ Assembly, the first Consumers’ news portal in Nigeria and beyond has set the tune of engagement between consumers, regulatory agencies, policy makers, and brand handlers. The focus is to empower CONSUMERS through information, enlightenment, education and advocacy. Our operation is centered on content development and publication, interactive event planning[Read More…]
Expert urges amendment of Consumer Protection Act
A retired Judge of the Federal High Court, Justice E. O. Sanyaolu, has urged stakeholders in the justice sector to take a look at the Federal Competition and Consumer Protection (FCCPC) Act 2019 in order to address possible areas of amendment of the Act. Noting that the Act was signed[Read More…]
How to save children from danger ofspinal cord
An Expert recently disclosed to CONSUMERS’ASSEMBLY in Lagos that children are beginning to have spinal cord issue because of the heaviness of their school bags. its said that parents should check their wards bags and help them unpack unneeded books and items cos once the Load of their bags is[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]