Poundo Potato, a product by leading global potato products maker, Lamb Weston/Meijer, has offered an exciting healthy option to Nigerians desirous of light swallow options to combine with their favourite soups. Lamb Weston Poundo Potato is made from 100% Irish potatoes and consists of flakes of the popular root vegetable[Read More…]
Tag: consumers
Has Star Lager Beer Finally Surrendered to Competition?
Star Lager Beer is a flagship beer brand of Nigerian Breweries launched in 1949. In fact, the brand fondly called “Star Shine Shine Bobo” by drinkers and non-drinkers arguably ruled its sector for so many years dominating the marketplace across the country. Godwin Anyebe of ConsumerAssembly, Amechi Obiakpu of ESPI[Read More…]
Life Continental Beer Deepens Market Penetration with “Hope for Imo” Empowerment Initiative
Life Continental Beer has increased its market penetration within the South-east region of Nigeria through its partnership with the Imo State government to empower 2,700 youths at the just-concluded “Hope for Imo” Valentine Concert. At the Concert, the historic Heroes Square arena was a beehive of activities as Life Continental[Read More…]
Bournvita: Brand at a Cross Road, Where is the Missing Link?
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiokpu of Espi News, all of MediaConsortium take a look at the dwindling market share of Bournvita in the beverage sector of the Fast-Moving Consumable Goods in Nigeria. Bournvita, one of the most popular beverage brands from the production line[Read More…]
Why Packaged Rice Is Good For Consumer’s Health
To say Nigerians love rice is grossly an understatement. Truth is, rice is one staple food that’s top on the menu in every home and it cuts across all strata including the rich and the havenots! What is however different is the package this is presented: foreign, local, bagged or[Read More…]
FCCPC sues Hull Blyth company, its CEO and 6 executives
Federal Competition and Consumer Protection Commission (FCCPC), has filed an eleven count charge against Hull Blyth Nigeria Limited and its CEO Christian Holm. and six others Six other executives were listed as defendants. They are Abass Olufemi Oluyinka, Philip Obobo, Levi Awum, Peter Kotze, Lain Lindsay and Paul Brettel The[Read More…]
Retention Campaigns Or Invasive Marketing – How To Identify The Right Approach
In recent times, retention marketing is gaining increasing mention and traction among marketers. Also termed lifecycle or loyalty marketing, it refers to the strategy of ensuring customers are engaged, satisfied and spending happily. This new form of marketing seeks to ensure engaged existing customers who keep returning to a store[Read More…]
BJAN Holds 9th Consumer Rights Day March 31st
The Brand Journalists’ Association of Nigeria has announced its plans to hold the 9th Consumer Rights Day celebration on the 31st of March 2021. The decision to mark this year’s event on the chosen date was as a result of the second wave of the COVID-19 pandemic which was envisaged[Read More…]
Consumers: BEWARE OF FASTMONEY
The advent of technology and the internet have made the creation of online loan platform easy. Lending has been made possible by technology platforms thereby making brands scrambling for prospective customers Online loan platforms were first created by non-bank owners who act as brokers, collecting a fee to match borrowers[Read More…]
New Petrol Price Imminent as Landing Cost Hits N180 Per Litre
THERE were indications, Monday, that stakeholders would soon emerge with a new price of petrol as the landing cost of the product rose from N151 to N180 per litre, due mainly to rising price of crude oil in the international market. The rise of crude oil price from $58 to[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
