First Bank of Nigeria Limited has partnered with Junior Achievement Nigeria to implement the 22nd National Company of the Year (NCOY) competition which will be held on Thursday, 13th October 2022. The annual flagship event which was last held physically in 2019 will bring together 12 winning student companies from[Read More…]
Tag: competition
Tom Tom opens registration for the ‘Breathe For It’ Summit to Encourage Youth Passion and Creativity
Tom Tom, a candy brand from Cadbury Nigeria Plc (a part of Mondelēz International), as part of its efforts to champion and encourage youth creativity and drive, has officially announced that registration for its inaugural ‘Breathe for It’ Summit is now open. The event, which has been tagged, “Music: Africa’s[Read More…]
Has Star Lager Beer Finally Surrendered to Competition?
Star Lager Beer is a flagship beer brand of Nigerian Breweries launched in 1949. In fact, the brand fondly called “Star Shine Shine Bobo” by drinkers and non-drinkers arguably ruled its sector for so many years dominating the marketplace across the country. Godwin Anyebe of ConsumerAssembly, Amechi Obiakpu of ESPI[Read More…]
InterswitchSPAK 3.0 TV Show Continues as More SuperSPAKS Shine Bright
As the show inches closer to the coveted prize of N12.5 million worth of scholarships, more contestants in the InterswitchSPAK 3.0 National Science Competition filed out to vie for a spot on the semi-finals stage of the competition. On December 11, 2021, the fifth episode of the TV show began[Read More…]
FCCPC sues Hull Blyth company, its CEO and 6 executives
Federal Competition and Consumer Protection Commission (FCCPC), has filed an eleven count charge against Hull Blyth Nigeria Limited and its CEO Christian Holm. and six others Six other executives were listed as defendants. They are Abass Olufemi Oluyinka, Philip Obobo, Levi Awum, Peter Kotze, Lain Lindsay and Paul Brettel The[Read More…]
FIRSTBANK REINFORCES SUPPORT FOR GEORGIAN CUP TOURNAMENT, SPONSORS THE 102ND EDITION IN KADUNA.
First Bank of Nigeria Limited, the title sponsor of one of polo’s most prestigious trophy, the Georgian Cup is grabbing all the headlines and attention as the 102nd edition of the competition gets underway in Kaduna. The competition, scheduled to hold 23rd – 30th October 2021 at the Kaduna Polo[Read More…]
FIRSTBANK SPONSORS THE 5TH EDITION OF THE CHIEF OLUSEGUN OBASANJO GOLF TOURNAMENT
First Bank of Nigeria Limited has announced its sponsorship of the 5th edition of the Chief Olusegun Obasanjo golf tournament, organized by the Abeokuta golf club. The competition, which is scheduled to hold on Saturday, 14th August 2021 will have Chief Obasanjo perform the ceremonial Tee-off to the glamour of[Read More…]
Brand Value: Ronaldo’s Tacit De-marketing of Coca-Cola
The gesture made by popular Portuguese soccer star, Cristiano Ronaldo, during a press conference heralding the match between Portugal and Hungary at the ongoing EURO 2020, has continued to generate debate among brand analysts and stakeholders. At a press conference last Monday, prior to Portugal’s game against Hungary, the superstar[Read More…]
Ajayi Wins The 59th Firstbank Lagos Open Golf Championship
Ikoyi Club based category-1 amateur golfer, Ajayi Tajudeen has emerge winner of the 59th edition of the FirstBank sponsored Lagos Open Golf Championship. Ajayi closed with 1-under par 70 for a total of 7-over the course par to win the Championship by two-shots after 56-holes. Happy at the recently held[Read More…]
CONSUMERS …Buy From Your Friends
The concept (some say it’s a theory) of LOVEMARK as a strategic tool for brand definition, positioning and offering is instructive and fundamental in this narration. Some writers have attempted to define the concept, but my position is that it is not given to definition, because it is operative, instructive[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]