Mr Obinna Inogbo is the Managing Director and Chief Executive Officer of Worktainment Limited. The suave public relations consultant who produced over 300 episodes of Sunrise Daily on Channels Television in Lagos prior to starting Worktainment Limited is a quintessential PR professional who detests quackery. He believes PR industry needs[Read More…]
Tag: campaigns
Retention Campaigns Or Invasive Marketing – How To Identify The Right Approach
In recent times, retention marketing is gaining increasing mention and traction among marketers. Also termed lifecycle or loyalty marketing, it refers to the strategy of ensuring customers are engaged, satisfied and spending happily. This new form of marketing seeks to ensure engaged existing customers who keep returning to a store[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]