In the bid to project and promote a reputable and credible nomination of various brands for the 2021 edition of Superbrands Nigeria Awards, the world’s largest independent arbiter of branding, Superbrands, Nigeria, has instituted a Council under whose capacity, a total number of 470 brands across 93 categories have been[Read More…]
Tag: brands
Amazon retains crown as world’s most valuable brand
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown. The success of the ecommerce giant comes amid a record year of growth for brands[Read More…]
Brand Spur Nigeria Partners Gerety Awards, Hosts 2021 Jury Panel in Lagos
Gerety Awards has been billed to honour Nigerian creatives and in its usual practice, the organizer of the awards has selected a set of jurors who are big names in the Nigerian advertising and marketing communications landscape to judge the entries for 2021 and is also partnering with Brand Spur[Read More…]
2021: Gauging Brands Posturing In A Post Pandemic World
The year 2020 is coming to a close with it’s challenges, and calling it a watershed of a year would be an understatement. While there is cautious optimism and anticipation for a fresh start with 2021, it is also important to know that most things that were familiar have been[Read More…]
ShopRite “Exit”: How Ineffective Communication Affects Brand
It is a known fact that, while good and effective communication help to build a brand, ineffective communication can bring a brand to disrepute. Misunderstandings can be prevented with good communication. Rumors and bad will can derail an organization. Someone says something, and someone else takes offense. But when there’s[Read More…]
Telco Brands Jittering After OTT Advent
The insinuation in some quarters that the activities of Over the Top content providers (OTT) appear to be a threat to handler of brands in Nigerian telecommunication industry is fast becoming a reality. For some years now, Google and Facebook have been working to provide free global internet. However, this[Read More…]
How COVID-19 Shapes Consumer behavior towards e-commerce
In a way, the Covid-19 pandemic has changed the way consumers shop and communicate with brands more than any other disruption (including technological ones). During this pandemic, as more people work from home, they are sticking to basics, stepping outside only to buy essentials and are constantly worried about the[Read More…]
How Brand Packaging Affect Pricing
All over the world, the issue of brand packaging is not new to brand handlers. On its face value, packaging is a deliberate investment in product presentation, preservation, display and differentiation. For cost accounting, the interest stretch from its implication on basic cost to the total project cost outlay, through[Read More…]
IMC players to discuss ‘advertising and power of Nigerian story’ at Industry Evening
Imbued with the passion to massively accelerate growth in Nigeria’s marketing communications industry and propel all-round relevance of the industry in the country’s development, Goddie Ofose, one of Nigeria’s top brand analyst and journalist is convening an industry evening summit with the theme “Advertising and the Power of the Nigerian[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]