Tom Tom, a candy brand from Cadbury Nigeria Plc (a part of Mondelēz International), as part of its efforts to champion and encourage youth creativity and drive, has officially announced that registration for its inaugural ‘Breathe for It’ Summit is now open. The event, which has been tagged, “Music: Africa’s[Read More…]
Tag: Brand
BJAN Visits Insight Redefini CEO
Members of the newly elected executives of Brand Journalists Association of Nigeria on Tuesday paid a courtesy visit to the Group Chief Executive Officer of Insight Redefini, Dr. Ken Onyeali Ikpe. The visit according to the association was to intimate him about its activities as a major player in the[Read More…]
Top 50 Brands 2021: Dangote emerges most valuable brand, MTN most popular in Nigeria
The 2021 annual top corporate brand evaluation report, TOP 50 BRANDS NIGERIA has just been released. Dangote Group, a fully integrated Conglomerate and proudly Nigeria brand has again emerged as the Most Valuable Brand in the country for the year, while MTN Nigeria is the most popular through a Top[Read More…]
BBNaija: Between participation of brands and benefits of sponsorship package
As today’s consumers become exposed to increased levels of advertising clutter, marketers have looked to other means to get their message across. Product placement has become increasingly popular and even rivalling traditional advertising. No doubt, big brother naija, popularly known as BBNaija, a reality show in which contestants live in[Read More…]
FIRSTBANK CLINCHES ANOTHER INTERNATIONAL RECOGNITION; RANKED SECOND MOST ADMIRED FINANCIAL SERVICES BRAND IN AFRICA
First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion services provider, has been ranked the second ‘most admired financial services brand’ in Africa – for the second straight year – at the 2021 Brand Africa 100: Africa’s Best Brands Event, held on Africa day, 25th May 2021. Brand[Read More…]
MultiChoice Unveils 2021 Bursary Program, Calls For Entriesntries
Africa’s leading entertainment provider, MultiChoice has announced the opening of its 2021 Bursary Scheme to offer students the opportunity to develop critical and scarce skills across multiple industries. The financial aid is directed towards underprivileged students with a promising academic future and the drive to succeed. The South African Company[Read More…]
Crown Premium Pasta Signs Nollywood Actress, Chioma Akpotha, As Brand Ambassador
Nigerian pasta brand, Crown Premium Pasta, has unveiled top Nollywood actress and movie producer, Chioma Akpotha, as its brand ambassador. The actress, who has won notable awards including the African Movie Academy Award, was unveiled by Crown Flour Mill Limited, the makers of Crown Premium Pasta, at a contract signing[Read More…]
This is How Brand Negligence Expose Consumers to Health Hazard
Consumers And Food Vendors Rate Crown Premium Spaghetti High
Consumers and Food vendors of pasta have rated Crown Premium as high, adding that they would easily recommend the brand as a result of its unique qualities. While consumers relish the taste and non-sticky attribute of the pasta brand, food vendors stated that the product is a source of profit[Read More…]
Twisco unveiled Tiwa Savage as Brand Ambassador
Nigerian Music Sensation, Tiwa Savage, has been unveiled as the new and first brand ambassador of Twisco, a Premium Chocolate Drink Powder from the stable of Promasidor Nigeria Ltd. The multi-talented and award-winning singer was unveiled at an exclusive media parley held at the corporate head office of Promasidor at[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]