In modern political marketing, a party’s gubernatorial candidate is no longer viewed merely as a traditional flagbearer, they are treated as the ultimate lead product in a competitive marketplace where brand equity, public perception, and emotional resonance dictate absolute electoral success. On Friday, October 30, 2026, the All Progressives Congress[Read More…]
Tag: Brand Positioning and the Political Product
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]