In a way, the Covid-19 pandemic has changed the way consumers shop and communicate with brands more than any other disruption (including technological ones). During this pandemic, as more people work from home, they are sticking to basics, stepping outside only to buy essentials and are constantly worried about the[Read More…]
Tag: Behavior
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]