When the news flittered in across major communication outlets in Asaba that Life Continental Lager Beer was featuring Flavour of Africa and other music artists to celebrate consumers with its TuruUgoLota Progress Tour, some people thought that it was just another me-too concert. However, as the night wore on, consumers[Read More…]
Tag: beer
TuruUgolota Easter Carnival: Life Continental Lager Beer Pays Courtesy visit to Igbo Monarchs
In preparation for the highly anticipated TuruUgoLota Easter Carnival that would take center stage across 5 major cities in Nigeria, Life Continental Lager Beer has paid courtesy visits to the Igwes within these regions. For a beer brand that is unapologetically Igbo, a team of delegation from Life Continental Beer[Read More…]
Has Star Lager Beer Finally Surrendered to Competition?
Star Lager Beer is a flagship beer brand of Nigerian Breweries launched in 1949. In fact, the brand fondly called “Star Shine Shine Bobo” by drinkers and non-drinkers arguably ruled its sector for so many years dominating the marketplace across the country. Godwin Anyebe of ConsumerAssembly, Amechi Obiakpu of ESPI[Read More…]
Life Continental Beer Deepens Market Penetration with “Hope for Imo” Empowerment Initiative
Life Continental Beer has increased its market penetration within the South-east region of Nigeria through its partnership with the Imo State government to empower 2,700 youths at the just-concluded “Hope for Imo” Valentine Concert. At the Concert, the historic Heroes Square arena was a beehive of activities as Life Continental[Read More…]
Beer Sectoral Group Launches SMASHED Underage Drinking Intervention in Calabar
The Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria (MAN) in collaboration with the Cross River State Ministry of Quality Education launched the SMASHED Project in Calabar on Tuesday, May 4th 2021. The SMASHED Project is an initiative of Collingwood Learning UK, aimed at breaking the culture of[Read More…]
Life Lager To Empower Small Businesses With Over 40m Naira
Life Lager said it is set to support over 200 businesses with a cumulative sum of over N40 million in its progress booster campaign, “Chop Life Experience”. The campaign is designed to empower consumers with cash to support their businesses and would be done through in-bar activations across Southeastern cities[Read More…]
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FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]