The Chief Executive Officer/Managing Director of Lilvera Group, Mr. Buchi Johnson, has urged clients and corporate organisations to review their marketing plans and budgets as a result of the COVID-19 pandemic that has redefined the dynamics of the Nigerian marketing environment. The London Business School alumnus, who spoke to journalists[Read More…]
Tag: advocate
Understanding The Place Of Customer Retention In An Economic Crisis
One of the major challenges of brand handlers during a pandemic is how to retain customers. As a matter of fact, report revealed that, brands need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely. Fndings by CONSUMERS ASSEMBLY[Read More…]