Big Japanese sponsors of the Tokyo Olympics, earlier this month, privately called for the Games to be postponed for several months (possibly to next year, or at least to September or October this year) so that more spectators can attend the mega event and marketing campaigns can be monetized for[Read More…]
Tag: Advertising
Elev8 launches JuiceUp for consumer all time phone use Elev8 Media Advertising Ltd, a top of the market outdoor advertising agency has introduced into the Nigerian market, a unique product named JuiceUp Emergency Charger. JuiceUp which entered the Nigerian market in March 2021 is aimed at solving the problem of[Read More…]
OAAN Rewards Exemplary Leaders In Outdoor Advertising
The Outdoor Advertising Association of Nigeria (OAAN) has rewarded its past leaders who have contributed to the growth of outdoor advertising industry in the last three decades. The maiden event tagged “Night of the Legends” was held recently in Lagos. Three former presidents of the association, Chief Foluso Babu Akinbobola,[Read More…]
Bschool Plans ‘immersive experience’ Bootcamp for Stakeholders in Marketing Industry
Bschool, Africa’s Pop Culture Academy, has finalized plans to host 202 Strategy Bootcamp tagged ‘Immersive Experience”, from October 21 to 24, 2020 in Lagos. BSchool is a strategy and innovation school set up to provide an unconventional learning system for business, marketing and creative professionals. It is the “New School”[Read More…]
Advertising and Consumers’ Experience
SELF APPRAISAL: Advertising practice is enjoying a cloud of darkness that shields it from reckoning, such that gives it the undue advantage of over other offerings when it comes to value consideration. Whereas its engagement is predicated on value rating and proposition, it does not go through the scrutiny of[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]