It is a known fact that, while good and effective communication help to build a brand, ineffective communication can bring a brand to disrepute. Misunderstandings can be prevented with good communication. Rumors and bad will can derail an organization. Someone says something, and someone else takes offense. But when there’s[Read More…]
Brands & Marketing
Between Brand Penetration & Brand Loyalty
All over the world, there is a keen debate in the marketing space about the balance of how brand penetration and loyalty drives growth. There’s a host of industry-defining evidence which is bread-and-butter learning for smart marketers on how brand grow. Hitherto, the comfort of reliable repeat sales – was[Read More…]
StarTimes reaffirms affordability via pay-as-you-go, refreshes contents
StarTimes, a Pay-TV provider, has reaffirmed subscription affordability through the pay-as-you-go model as it adds new offerings. The new contents to be offered by the company include Toonami, Ceebies, ST School Junior, ST School Senior, Human Right, Dunamis, Love Nature, Smithsonian, Colors TV, Sky News, Tiwa ‘n’ Tiwa, Filmbox and[Read More…]
PAYTV Service in Nigeria: A Necessity Or Luxury
Recently, one of the leaders of PAYTV service providers in Nigeria; Multichoice, the owners of DStv and GOtv, disclosed that rates would go up in Nigeria. This immediately led to a social media outrage, with many calling it insensitive most especially in a time like this. In what appears to[Read More…]
The Debit Card Conundrum: Profit or Value Centric?
We would advise objective consideration of this piece, to situate it properly in relation to its purpose; CONSUMERS’ ASSEMBLY would rather that issues of concern serve collective good of all, albeit from the perspective of CONSUMERS, not minding parochial considerations. That also explains our position of inquisitiveness. We would always[Read More…]
Telco Brands Jittering After OTT Advent
The insinuation in some quarters that the activities of Over the Top content providers (OTT) appear to be a threat to handler of brands in Nigerian telecommunication industry is fast becoming a reality. For some years now, Google and Facebook have been working to provide free global internet. However, this[Read More…]
Understanding The Place Of Customer Retention In An Economic Crisis
One of the major challenges of brand handlers during a pandemic is how to retain customers. As a matter of fact, report revealed that, brands need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely. Fndings by CONSUMERS ASSEMBLY[Read More…]
How COVID-19 Shapes Consumer behavior towards e-commerce
In a way, the Covid-19 pandemic has changed the way consumers shop and communicate with brands more than any other disruption (including technological ones). During this pandemic, as more people work from home, they are sticking to basics, stepping outside only to buy essentials and are constantly worried about the[Read More…]
Access Bank Targets 30,000 Customers, as Osibanjo flags off MSME Clinic in Ebonyi
Vice President Yemi Osibanjo on Thursday launched Ebonyi state edition of National Micro, Small and Medium Businesses (MSMEs) Clinic at Ecumenical Center in Abakaliki, the Ebonyi state capital. Osibanjo said that the Federal government was encouraged by the number of MSMEs he interacted with when he arrived the state and[Read More…]
How Brand Packaging Affect Pricing
All over the world, the issue of brand packaging is not new to brand handlers. On its face value, packaging is a deliberate investment in product presentation, preservation, display and differentiation. For cost accounting, the interest stretch from its implication on basic cost to the total project cost outlay, through[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
