Star Lager Beer is a flagship beer brand of Nigerian Breweries launched in 1949. In fact, the brand fondly called “Star Shine Shine Bobo” by drinkers and non-drinkers arguably ruled its sector for so many years dominating the marketplace across the country. Godwin Anyebe of ConsumerAssembly, Amechi Obiakpu of ESPI[Read More…]
Brands & Marketing
Life Continental Beer Deepens Market Penetration with “Hope for Imo” Empowerment Initiative
Life Continental Beer has increased its market penetration within the South-east region of Nigeria through its partnership with the Imo State government to empower 2,700 youths at the just-concluded “Hope for Imo” Valentine Concert. At the Concert, the historic Heroes Square arena was a beehive of activities as Life Continental[Read More…]
APCON HOSTS BJAN, Advocates Stronger Support to Sanitise the IMC Industry
The Advertising Practitioners Council of Nigeria (APCON), has called on members of the Brand Journalists Association of Nigeria (BJAN) to join hands with the regulatory body in her bid to sanitize the Integrated Marketing Communications (IMC) industry. The Registrar/Chief Executive Officer of APCON, Dr. Lekan Fadolapo, who made the call[Read More…]
NESTLÉ INTRODUCES NESCAFÉ MALTY
Nestlé Nigeria has introduced NESCAFÉ MALTY, a new blend of coffee and malt in the NESCAFÉ 3in1coffee options which deliver a rich, bold and enjoyable taste to satisfy consumer preferences. At the launch of the new NESCAFÉ Malty 3in1 in Lagos, the Managing Director and CEO of Nestlé Nigeria PLC,[Read More…]
Cadbury Nigeria Certified as Top Employer in Africa
Cadbury Nigeria Plc (a part of Mondelēz International) has been recognised as a Top Employer in Africa by the Amsterdam-based Top Employers Institute. The Company also won Top Employer in Nigeria award for the second year running. The Institute’s programme certifies leading organisations around the world, based on their participation[Read More…]
Brooks+Blake’s Boss, Ogunwunmi, lauds BJAN’s new strategic drive
The Executive Director of Brooks+Blake, Taiwo Ogunwunmi has lauded Brand Journalists Association of Nigeria (BJAN)’s new strategic drive championed by its newly elected executives. Ogunwunmi lauded the association when the Executives led by its Chairman, Clara Chinwe Okoro paid the agency a courtesy visit last Friday, February 11, 2022, to[Read More…]
Disruptions in PR have created more dynamism among players – Isah Ismail, GM, Bifocal Communicatons
Mr Isah Ismail who is the General Manager of Bifocal Communications Limited based in Abuja is a thoroughbred public relations, reputation and perception management professional. Through excellence and dedication, he is at the helm of affairs of one of the leading PR and advertising agencies in West Africa. In this[Read More…]
Bournvita: Brand at a Cross Road, Where is the Missing Link?
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiokpu of Espi News, all of MediaConsortium take a look at the dwindling market share of Bournvita in the beverage sector of the Fast-Moving Consumable Goods in Nigeria. Bournvita, one of the most popular beverage brands from the production line[Read More…]
Why Packaged Rice Is Good For Consumer’s Health
To say Nigerians love rice is grossly an understatement. Truth is, rice is one staple food that’s top on the menu in every home and it cuts across all strata including the rich and the havenots! What is however different is the package this is presented: foreign, local, bagged or[Read More…]
BJAN Visits Insight Redefini CEO
Members of the newly elected executives of Brand Journalists Association of Nigeria on Tuesday paid a courtesy visit to the Group Chief Executive Officer of Insight Redefini, Dr. Ken Onyeali Ikpe. The visit according to the association was to intimate him about its activities as a major player in the[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]