The leading pasta brand, Golden Penny Spaghetti from the stable of Flour Mill Nigeria Plc, FMN won the Pasta Brand of The Year award at the Industry Summit and Award 4.0 held recently in Ikeja Lagos. During the presentation of the award, the former president of the Association of Advertising[Read More…]
Brands & Marketing
Customer Experience with LG: Increasing Customer Satisfaction with skilled Customer Service Agent & Technicians
In recent years, the idea of the customer experience (CX) has gained prominence in the media, in academia, and across a range of industries. Several businesses have even changed the names of their divisions to reflect the phrase. This is to be expected given that, as we’ve seen over the[Read More…]
Nigeria’s Foreign Direct Investment (FDI) has declined steadily over the last five years – Expert
The Corporate Affairs and Sustainability Director, NBC Ekuma Eze, has said that, Nigeria’s Foreign Direct Investment (FDI) has declined steadily over the last five years. Eze, who made this known at the weekend in Lagos during Industry Summit 4.0 with the theme: “how marketers should handle 2023” disclosed that, FDI[Read More…]
Firstbank Announces a Name Change of its Subsidiaries
First Bank of Nigeria Limited, Nigeria’s premier financial services institution, has announced a phased corporate name change of its subsidiaries in the United Kingdom and Sub-Saharan Africa. FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the first set of subsidiaries effecting the name alignment. They are now[Read More…]
Plasmaster™ Ionizer++, The Most Advanced Bacteria Elimination Technology in LG Air Conditioners
Climate control in a home or office should be so perfectly adjusted that you forget it is there. As well as providing basic comfort, LG Electronics believes such solutions should also deliver clean air and efficient use of energy. With the threats of several harmful germs and climate change, our[Read More…]
QFA Opens a New Outlet in Gwarimpa
Come and enjoy the grand opening of the newest store in town! On March 29th 2023, head down to Pa Michael Imoudu Avenue in Gwarinpa, Abuja, and experience the ultimate sweet indulgence & joy of KRISPY KREME and the unbeatable taste of DODO PIZZA at the newly opened Dodo Pizza[Read More…]
I-Invest Ensures Customer Data Protection With ISO 27001
The fintech industry continues to grow in the digital age, the need for data and information security cannot be overstated. With customers entrusting their sensitive data to service providers, it is essential for financial service providers to maintain a secure and safe environment for their customers’ data. Recognising this, i-invest,[Read More…]
LG Unveils Latest Cutting-Edge Innovations At 2023 MEA, Aims to Enhance Customer Experience
LG Showcase MEA 2023 is now open, marking the first time in four years that LG Electronics is presenting its latest products in the region. The two-day event is taking place at Habtoor City in Dubai, UAE, and is attended by over 400 guests. Visitors will have the chance to[Read More…]
LG Displays Innovative Home Appliance line-up at MEA 2023 Showcase
A refrigerator with mood lighting, a clothes dryer that doesn’t need a vent and a styler for clothes, worthy of care LG recently welcomed its executives, guests and partners for the opening of the LG Showcase Middle East and Africa (MEA) 2023. The grand event acted as a platform for[Read More…]
Coast Milk: How a promising brand is failing to meet with consumers’ expectations
In this report, Godwin Anyebe, Amechi Obiakpu and Adetunji Faleye, all of MediaConsortium, a leading brand, business and Marketing publication in Nigeria and sub-sahara Africa examine the obscurity of Coast milk in the market and how it can be brought back to its glory days. Over the years, milk has[Read More…]