Stakeholders in the integrated marketing communications industry have urged brands to adapt to the evolving consumer journey, maintain transparency in data collection and usage, prioritize customers’ data privacy, and continuously engage consumers. They added that brands that prioritize customer-centric approaches are more likely to succeed in the evolving digital landscape.[Read More…]
Brands & Marketing
IFA 2023: NEW LG APPLIANCES AIM TO REDUCE YOUR POWER BILL
The convenience and peace of mind that come with Smart Home (or Smart Living) devices and appliances are driving the adoption of these products and solutions, subsequently spawning the development and growth of the Smart Living industry globally. Just imagine the convenience of being able to control and monitor your[Read More…]
Seven-Up partners Cycling Lagos for second time
Nigeria’s leading beverages company, Seven-Up Bottling Company (SBC) has announced its partnership with the Cycling Lagos event for the second time in a row. Cycling Lagos, one of the biggest cycling events in Africa which was designed to promote healthy lifestyle is scheduled to hold between October 21 and 28,[Read More…]
Flex Life With BETA Pizza at the Newest Dodo Pizza Outlet at Festac, Lagos!!
It’s been an awesome one week since Dodo Pizza opened its doors to the great people of Festac town and its environs! We love the superb, easy-to-spot, exceptional pizza location at Plot 132, Festac Access Road, Festac town! From the beautiful location, the comfortable ambience, relaxed atmosphere, mouthwatering menu, and[Read More…]
NMA Announces Date for Second Edition of Marketing Awards
In order to consolidate on his attempt of redefining how marketing awards are organised in Nigeria, Anthony Agenmonmen, the convener of the annual Nigerian marketing awards has announced date for the second edition of Nigerian Marketing Awards. Speaking in a press conference to herald this year’s edition yesterday in Lagos,[Read More…]
Market Engine Unveils Cutting-Edge Marketing Technology Solutions to Revolutionise Industry Practices
Market Engine, a frontline Tech-based company offering best-in-class marketing technology solutions, is set to launch its groundbreaking suite of solutions designed to transform the way businesses engage with their target audiences. Focused on giving the best value to both business-to-business (B2B) and business-to-customer (B2C) enterprises, the company is strategically positioned[Read More…]
Golden Penny Semovita: My Soup’s First Choice
Every Nigerian culture enjoys soup as a staple dish. In addition to being tasty, Nigerian soups are healthy and nutrient-rich. Making a decision about how to eat soups might be challenging given the variety of soups available. However, Golden Penny Semovita is the top option for you if you’re seeking[Read More…]
LG Washing Machine: The Best Washing Performance for Your Clothes
Washing machines have developed throughout the years with new functions and styles, from top-loaders to front-loaders. In comparison to earlier models, modern washers are more intelligent, softer, cleaner and simpler to use than older machines. But because there are so many choices, it can be difficult to pick the best[Read More…]
Agenmonmen, Darabidan to deliver keynote address at MediaConsortium Conference and Awards
Seasoned marketing expert and the immediate past President of the National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen, fnimn, and Obafemi Darabidan, mcib, the Chief Operating Officer of Clan Africa have confirmed to deliver the keynote addresses at the maiden Mediaconsortium Conference and Awards (MCCA) 2023. The conference with[Read More…]
Experience the Future with LG OLED Evo
When it comes to televisions, we always make sure we are choosing the best because there are many options out there, but the ultimate choice would be a brand and model that have a 10-year experience in the market, like LG OLED. A decade after introducing the world to the[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]