Brands & Marketing

McEnies Global Comms Expands Frontiers Of IMC, Seals Deal With FCDO, UK Met Office To Mitigate Climate Disasters In Nigeria

McEnies Global Communications has won a contract with UK Met Office to develop improved communications practices on weather information and work out meaningful communication strategies to mitigate against perennial flooding in Nigeria. The project which is being sponsored by UK Foreign Commonwealth and Development Office (FCDO) will bring together several[Read More…]

Mowana International Pioneers a Groundbreaking Tool to Boost African Exports

Mowana International, a leading figure in the realm of global trade, proudly unveils a revolutionary initiative designed to empower Nigerian and African manufacturers to reach international markets while facilitating payments in foreign currencies. At the heart of this transformation is the Mowana Mobile app, replete with features including a dynamic[Read More…]

Rite Foods marks customer service week with innovative, excellent service

Rite Foods Limited, Nigeria’s leading company in the Food and Beverage industry, celebrates this year’s Customer Service Week (CSW) with a renewed commitment to delivering effective customer service and recognising its personnel who have performed excellently in contributing to the organisation’s growth. The consumer-centric company, known for its award-winning brands[Read More…]

Experts Urge Brands to Prioritize Customers’ Data Privacy, Customer-Centric

Stakeholders in the integrated marketing communications industry have urged brands to adapt to the evolving consumer journey, maintain transparency in data collection and usage, prioritize customers’ data privacy, and continuously engage consumers. They added that brands that prioritize customer-centric approaches are more likely to succeed in the evolving digital landscape.[Read More…]