The Advertising Regulatory Council of Nigeria (ARCON) has given March 31 as the deadline for Advertising agencies presently engaging non-Nigerians to obtain approval for such employment with the council. The apex regulatory body, in a statement signed by its Director-General, Dr Lekan Fadolapo, stated that the directive, which affects full[Read More…]
Brands & Marketing
10th anniversary: Dentsu Nigeria now leading force in advertising, says Emeka Okeke
The Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, expressed delight at the progress made by the company in the past 10 years. He noted that the company had broken many grounds and pioneered many initiatives in the Nigerian market. The marketing communications expert said, “MediaFuse-Dentsu Nigeria has[Read More…]
The Travesty of ARCON Regulation
The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the launch of the Advertising Industry Standard of Practice (AISOP) by the Advertising Practitioners Council of Nigeria (APCON), now The Advertising Regulatory Council of Nigeria (ARCON). APCON had disclosed that AISOP[Read More…]
Africa Brands Media Set to Host Brand Growth Summit/Awards
The African Brands Media Limited, publisher of the leading African Brand Magazine has announced its readiness to hold its 2024 Edition of the Africa Brands Growth Summit/Awards. In a statement made available to newsmen recently in Lagos, the organisers of the event disclosed that, this year’s event with the theme;[Read More…]
Dentsu Africa Summit: ARCON DG Urges Advertisers To Use More Local Content
The Director-General (DG) of the Advertising Regulatory Council Of Nigeria (ARCON), Dr Olalekan Fadolapo, has urged advertisers and their agencies to use more local content to address the Nigerian market in their advertising campaigns. Fadolapo who made this known recently in Lagos while speaking at the “Dentsu Africa Summit 2024”[Read More…]
Flour Mills reintroduces Honeywell with the hit “Bambamlala” jingle!
Flour Mills, a leading player in the FMCG sector, is set to make waves once again with the reintroduction of its iconic brand, Honeywell, accompanied by the hit jingle, “Bambamlala.” This strategic move marks a significant milestone for the brand as it reenters the market with a fresh perspective and[Read More…]
Honeywell’s Bringing The Fun Back – Your Favourite Tune From 2012 Returns
Guess who’s back again—It’s Honeywell! And this time, they’re bringing the party to your kitchen with the release of a brand-new jingle that screams “The Fun is Back!” Remember the good old days when “Bambamlala” was the anthem, but times change, and so does the beat. This new jingle isn’t[Read More…]
Why NCSI Report is Important for Brands Handlers – Expert
Board Chairperson, West Africa Association of Customer Service Professionals (WAACSP), Yvonne McCarthy has said that, the primary purpose of the Nigeria Customer Service Index report is to help brand handlers to enhance customer service in a comprehensive manner, thereby positively influence the economy, and foster a culture of excellent service[Read More…]
Killing: How Brands are Suffocating Consumers With Price Hike
Consumers around Nigeria face higher prices for a wide variety of everyday purchases, as supply chain problems bedevil markets for all manner of goods, and energy prices spike to highs not seen in years. That means Nigerian consumers are paying more for items like food, clothing and household supplies, and[Read More…]
Institute of Brand Management of Nigeria Announces Date for Brands Excellence Awards
The Institute of Brands Management of Nigeria (IBMN) has announced date for its 2024 edition of West African Brands Excellence Awards. In a statement made available to newsmen recently in Lagos, the organisers of the award disclosed that, the much coveted award will take place on the 28th February 2024[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]