The need to promote Nigerian brand and consumers’ patriotism will be the focus of the 2024 Made-In-Nigeria Ambassadors (M-I-NA) National Campaign. The Convener, Lead Consultant, Addefort Nigeria Ltd, Olabamiji Adeleye, announced that planned activations designed to identify and celebrate individuals and organizations as Made-In-Nigeria Ambassadors will climax with the M-I-NA[Read More…]
Brands & Marketing
Yinka Adebayo to deliver keynote address at 2nd MediaConsortium conference Sept. 26
Consummate marketing professional and Group Executive Director at Omnicom Media Group, Yinka Adebayo has confirmed to deliver the keynote address at the second MediaConsortium conference (MCCA) 2024. The conference with the theme: “Meeting the brand/consumer expectation in a challenging economy”, is scheduled to hold Thursday, September 26, 2024 at the[Read More…]
Integrated Systems Celebrates 20 Years of Innovation with New Logo Unveiling and Tech Walk Dreamworks
Dreamworks Integrated Systems, a leading provider of information and communications technology (ICT) solutions in Nigeria, proudly celebrates its 20th anniversary on April 18th, 2024. Two Decades of Growth and Impact: For two decades, Dreamworks has been a trusted partner for businesses and individuals, delivering innovative solutions across computing, power, consumer[Read More…]
Soulcomms Celebrates 20th Anniversary, Unveils New Chief Operating Officer
Soulcomms, a leading Strategic Communications and Engagement Agency has marked a significant milestone – its 20th anniversary. This momentous occasion not only commemorates two decades of excellence and innovation but also signals a new chapter with the appointment of a new Chief Operating Officer. The company’s 20th anniversary celebration was[Read More…]
NIPR Lagos aims global map with Lagos Fest 2024
The Lagos chapter of the Nigerian Institute of Public Relations recently unveiled activities to herald the 2024 Lagos Fest, which it says it’s aimed at reviving the economic fortunes of Lagos state and by extension the country. This year’s festival is with the theme: Communication and Culture: Reawakening Our Unique[Read More…]
Value of top 100 B2B brands up 10% versus last year, study finds
The top 100 most valuable B2B brands are collectively worth a quarter of a trillion US dollars (£198bn) more in 2024 compared to last year, according to new figures from Brand Finance. This represents a 10% increase versus this time in 2023. The data comes as more B2B brands invest[Read More…]
Stanbic IBTC unveils new version of app to boost digital banking Share
Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, unveiled a new version of its mobile app last week to optimise and simplify digital banking for business owners. Omolara Osunsoko, head of partnerships at Stanbic IBTC Bank said in her opening remark that the enhanced mobile app offered a range[Read More…]
Could it be end of an Era to Out-of-Home Advertising in Nigeria?
Over the years, out of home advertising in Nigeria has contributed immensely to the economic growth and development by creating brand awareness and building brand visibility and popularity. In the last couple of decades, outdoor advertising has become prominent and the advent of technology has enhanced it further so that[Read More…]
With ad budgets tightening, PR must prove its worth
For many B2B brands, advertising is a luxury in the current economic climate. Budgets are tight, and few can afford to make big outlays on campaigns in the coming months. Yet businesses still need to increase their brand awareness to sustain sales and growth, and it would be a mistake[Read More…]
Oriakhi, Victor- Laniyan, Akao, to speak at the 2024 Industry Summit
The organiser of the Industry Summit, an annual gathering for professionals and experts in brand marketing, finance, sustainability, and entertainment, has announced the speakers for the fifth edition of the summit in Lagos. The event themed: Sustainable Marketing for Growth would feature the marketing director of Nigerian Breweries Plc, Mr.[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]