Soulcomms, a leading Strategic Communications and Engagement Agency has marked a significant milestone – its 20th anniversary. This momentous occasion not only commemorates two decades of excellence and innovation but also signals a new chapter with the appointment of a new Chief Operating Officer. The company’s 20th anniversary celebration was[Read More…]
Brands & Marketing
NIPR Lagos aims global map with Lagos Fest 2024
The Lagos chapter of the Nigerian Institute of Public Relations recently unveiled activities to herald the 2024 Lagos Fest, which it says it’s aimed at reviving the economic fortunes of Lagos state and by extension the country. This year’s festival is with the theme: Communication and Culture: Reawakening Our Unique[Read More…]
Value of top 100 B2B brands up 10% versus last year, study finds
The top 100 most valuable B2B brands are collectively worth a quarter of a trillion US dollars (£198bn) more in 2024 compared to last year, according to new figures from Brand Finance. This represents a 10% increase versus this time in 2023. The data comes as more B2B brands invest[Read More…]
Stanbic IBTC unveils new version of app to boost digital banking Share
Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, unveiled a new version of its mobile app last week to optimise and simplify digital banking for business owners. Omolara Osunsoko, head of partnerships at Stanbic IBTC Bank said in her opening remark that the enhanced mobile app offered a range[Read More…]
Could it be end of an Era to Out-of-Home Advertising in Nigeria?
Over the years, out of home advertising in Nigeria has contributed immensely to the economic growth and development by creating brand awareness and building brand visibility and popularity. In the last couple of decades, outdoor advertising has become prominent and the advent of technology has enhanced it further so that[Read More…]
With ad budgets tightening, PR must prove its worth
For many B2B brands, advertising is a luxury in the current economic climate. Budgets are tight, and few can afford to make big outlays on campaigns in the coming months. Yet businesses still need to increase their brand awareness to sustain sales and growth, and it would be a mistake[Read More…]
Oriakhi, Victor- Laniyan, Akao, to speak at the 2024 Industry Summit
The organiser of the Industry Summit, an annual gathering for professionals and experts in brand marketing, finance, sustainability, and entertainment, has announced the speakers for the fifth edition of the summit in Lagos. The event themed: Sustainable Marketing for Growth would feature the marketing director of Nigerian Breweries Plc, Mr.[Read More…]
ARCON gives deadline for documentation of Non-Nigerian Ad practitioners
The Advertising Regulatory Council of Nigeria (ARCON) has given March 31 as the deadline for Advertising agencies presently engaging non-Nigerians to obtain approval for such employment with the council. The apex regulatory body, in a statement signed by its Director-General, Dr Lekan Fadolapo, stated that the directive, which affects full[Read More…]
10th anniversary: Dentsu Nigeria now leading force in advertising, says Emeka Okeke
The Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, expressed delight at the progress made by the company in the past 10 years. He noted that the company had broken many grounds and pioneered many initiatives in the Nigerian market. The marketing communications expert said, “MediaFuse-Dentsu Nigeria has[Read More…]
The Travesty of ARCON Regulation
The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the launch of the Advertising Industry Standard of Practice (AISOP) by the Advertising Practitioners Council of Nigeria (APCON), now The Advertising Regulatory Council of Nigeria (ARCON). APCON had disclosed that AISOP[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]