Author: Godwin Anyebe

Kano State Government Unveils Cycling Kano 2025 Jersey Ahead of Saturday’s Event

The Kano State Government, under the visionary leadership of His Excellency, Engr. Abba Kabir Yusuf, on Wednesday officially unveiled the Cycling Kano 2025 jersey ahead of the highly anticipated cycling event scheduled for Saturday, December 20, reaffirming the administration’s unwavering commitment to sports development, youth engagement, and the promotion of[Read More…]

NIMN Inducts Visionary Marketing Leader Sandra Amachree as Fellow Amidst High-Profile Investiture Ceremony

The National Institute of Marketing of Nigeria (NIMN) celebrated a night of excellence, professionalism, and historic milestones today in Lagos as it officially inducted its first female President and recognized outstanding professionals, including the induction of a marketing strategist, Sandra Amachree, as a Fellow of the Institute. ​The prestigious ceremony,[Read More…]

NIMN Installs First Female President, Inducts Distinguished Fellows in Landmark Ceremony

​The National Institute of Marketing of Nigeria (NIMN) hosted a historic Investiture and Fellowship Induction ceremony today in Lagos, marking a watershed moment with the installation of its first female President, Dr. BolaJoko Bayo-Ajayi, and the formal induction of distinguished marketing professionals as Fellows of the Institute. ​The event, held[Read More…]

OmniPay Honours Distributors, Rolls Out New Tools to Ease Supply Chain Pressure

OmniPay has restated its commitment to Nigeria’s distribution sector, unveiling new payment and trade support solutions while celebrating distributors on its platform at its first-ever Distributors’ Gala Night and Awards 2025. The event, held under the theme “Together We Grow,” brought together distributors, partners and company executives, with a focus[Read More…]

Consumer Nigeria

Tribe, Trust, and Transactions: The Psychology of Consumer Behaviour in Nigeria

The Nigerian market, Africa’s most populous and vibrant, is a fascinating ecosystem where economic rationale often takes a backseat to deeply ingrained social and psychological drivers. For global brands and local entrepreneurs alike, understanding the “why” behind purchasing decisions requires looking beyond price tags and product features. The real currency[Read More…]