The recent launch of the “Brand Nigeria” project by the Minister of Information has sparked widespread interest and debate. Aimed at rebranding the nation’s image both domestically and internationally, the initiative seeks to highlight Nigeria’s strengths and potentials, while addressing the negative stereotypes that have long plagued the country. While[Read More…]
Author: Godwin Anyebe
The Debit Card Conundrum: Profit or Value Centric?
I would advise objective consideration of this piece, to situate it properly in relation to its purpose; CONSUMERS’ ASSEMBLY would rather that issues of concern serve collective good of all, albeit from the perspective of CONSUMERS, not minding parochial considerations. That also explains my position of inquisitiveness. I would always[Read More…]
How Brand Packaging Affect Pricing
All over the world, the issue of brand packaging is not new to brand handlers. On its face value, packaging is a deliberate investment in product presentation, preservation, display and differentiation. For cost accounting, the interest stretches from its implication on basic cost to the total project cost outlay, through[Read More…]
Thriving Against the Odds: Navigating Business in an Unfriendly Environment
In today’s global landscape, doing business is more challenging than ever. Political instability, economic downturns, regulatory hurdles, and infrastructural deficits are just some of the obstacles that make certain environments hostile for businesses. Yet, some businesses not only survive in these conditions but also thrive. This article delves into the[Read More…]
Marketing at the Crossroads of Government Policy
In today’s complex business landscape, marketing strategies are increasingly shaped by the intersection of government policies. This crossroads where marketing meets regulation, taxation, and legislation is more critical than ever, influencing how businesses engage with their audiences and navigate market challenges. Government policies often dictate the boundaries within which marketing[Read More…]
Why Government Must Support SMEs in Nigeria
Small and Medium Enterprises (SMEs) are the backbone of Nigeria’s economy. They contribute significantly to employment, economic growth, and innovation. Yet, despite their importance, SMEs in Nigeria face numerous challenges that hinder their growth and sustainability. For these reasons, it is crucial that the Nigerian government intensifies its support for[Read More…]
Revolutionizing Farming: How Agrotech is Transforming Agriculture for the Future
While his his insights into this issue, Kayode Salako, Agricultural Expert said, “In the face of mounting pressures on the agricultural sector—from climate change and population growth to resource depletion—agrotech represents a beacon of hope. As an agricultural expert, I’ve witnessed firsthand how technology is not just enhancing but fundamentally[Read More…]
Navigating Nigeria’s Cashless Economy: Challenges and Opportunities for Banks and Customers
Nigeria’s transition towards a cashless economy is a journey marked by significant opportunities and challenges for both banks and customers. As digital payments gain traction and the Central Bank of Nigeria (CBN) pushes for reduced reliance on physical cash, the landscape of banking and financial transactions in the country is[Read More…]
Africa – The Need for a Sustainable Business Plan
Africa is a continent rich in natural resources, human capital, and potential for economic growth. However, this potential can only be fully realized if businesses across the continent adopt and implement sustainable business practices. The need for a sustainable business plan in Africa is becoming increasingly urgent, as the region[Read More…]
How Nigerian Stocks May Perform in the One Next Week
As we look ahead to the coming week, the performance of Nigerian stocks will likely be influenced by a combination of macroeconomic factors, corporate earnings reports, and investor sentiment. The Nigerian stock market, like many others globally, is sensitive to a range of domestic and international events that could sway[Read More…]
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FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]