There is no gain saying the fact that Most Nigerian consumers are ignorant of the existing laws that protect them from exploitation and other forms of abuse in the marketplace. As a matter of fact Unfortunately, final consumers who fail to acquaint themselves with are yet to know laws protecting[Read More…]
Author: Godwin Anyebe
Between Brand Penetration & Brand Loyalty
All over the world, there is a keen debate in the marketing space about the balance of how brand penetration and loyalty drives growth. There’s a host of industry-defining evidence which is bread-and-butter learning for smart marketers on how brand grow. Hitherto, the comfort of reliable repeat sales – was[Read More…]
Understanding the Role of Federal Competition & Consumer Protection Commission
there is no gain saying the fact that most Nigerian consumers are ignorant of the existing laws that protect them from exploitation. As a matter of fact, final Consumer who are yet to know the existing Consumer laws protecting them as well as it’s implication are often the victim of[Read More…]
ARCN Staff Rally Behind Prof Sharubutu, Warn Off Detractors
The staff and management of Agricultural Research Council of Nigeria have unanimously passed a vote of confidence on the new Executive Secretary Prof Garba Sharubutu, for steering the establishment away from the culture of decadence and warned detractors to allow him peacefully deliver the mandate of the institution which is[Read More…]
StarTimes reaffirms affordability via pay-as-you-go, refreshes contents
StarTimes, a Pay-TV provider, has reaffirmed subscription affordability through the pay-as-you-go model as it adds new offerings. The new contents to be offered by the company include Toonami, Ceebies, ST School Junior, ST School Senior, Human Right, Dunamis, Love Nature, Smithsonian, Colors TV, Sky News, Tiwa ‘n’ Tiwa, Filmbox and[Read More…]
PAYTV Service in Nigeria: A Necessity Or Luxury
Recently, one of the leaders of PAYTV service providers in Nigeria; Multichoice, the owners of DStv and GOtv, disclosed that rates would go up in Nigeria. This immediately led to a social media outrage, with many calling it insensitive most especially in a time like this. In what appears to[Read More…]
FG Vs MedContour Services: Surgeon Appears in Court
In line with its mandate to ensure that customers are prioritised in the business value chain, a federal government agency; the Federal Competition and Consumer Protection Commission (FCCPC), has dragged a Lagos Surgeon, Dr. Anuoluwapo Adepoju, to court over alleged evasion from investigation into a failed plastic surgery. Prior to[Read More…]
FCCPC Insist Surgeon Has a Case to Answer
Federal competition and Consumer protection commission (FCCPC) has insist that a Lagos Surgeon , Dr. Anuoluwapo Adepoju has a case to answer. Dr. adepoju on Friday, appeared before a Federal High Court in Lagos over alleged evavsion from investigation into a failed plastic Surgery. The defendant is charged alongside[Read More…]
FG orders DSTV to suspend tariffs hike
The Nigerian Government has ordered the management of MultiChoice, to suspend the implementation of its new hiked tariffs on different bouquets on its DSTV. The Acting Director General of the Nigerian Broadcasting Commission, NBC, Armstrong Idachaba, gave the order on Tuesday. Also, the Minister of Information and Culture, Alhaji Lai[Read More…]
The Debit Card Conundrum: Profit or Value Centric?
We would advise objective consideration of this piece, to situate it properly in relation to its purpose; CONSUMERS’ ASSEMBLY would rather that issues of concern serve collective good of all, albeit from the perspective of CONSUMERS, not minding parochial considerations. That also explains our position of inquisitiveness. We would always[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]