At the Annual General meeting of the World Federation of Advertisers (WFA), which held in Athens, Greece recently, Osamede Uwubanwmen the President of ADVAN, was elected as Regional Vice President Africa, on the Executive Council of the WFA He alongside CMOs from Dole and Nestle have been elected to bolster[Read More…]
Author: Godwin Anyebe
Brand Journalists’ Crashes CMC Connect’s Winning Streak In Invite Only Game
Brand Journalists’ Association of Nigeria (BJAN) on Thursday ended the winning streak of CMC Connect in an invite only game. The event organised by CMC Connect, a perception management firm, is a once in a month invite only game put together to create a work place balance among staff of[Read More…]
Westgate launches ICT Hub in Uyo Akwa Ibom
Westgate Technologies has extended its footprint to Uyo, Akwa Ibom State capital with the unveiling of an ultra-modern state-of-the-art multi-million naira information communication technology (ICT) hub to further advance its quest to expose more Nigerians to technology innovation. The grand opening took place on Wednesday, April 6th, 2022 in the[Read More…]
Nigeria, Netherlands Institutions Partner On Crop Cultivation Techniques
Institutions from Nigeria and the Netherlands have signed a partnership to enhance the exchange of knowledge for protective vegetable cultivation. the Nigerian team was made up of representatives of JMSF Agribusiness Ltd, Eupepsia Place Ltd (Soilless Farm Lab) along with the leading communicator, the Africa Farmers’ Stories while Koppert[Read More…]
Expert calls for effective value push among practitioners
Group Managing Director of CMC Connect limited- a perception management firm, Yomi Badejo-Okusanya, has attributed the confusion arising from people’s inability to differentiate practitioner’s value offering to the inability of stakeholders to adequately sell themselves. Okusanya said this has not helped in any way to push the value worth of[Read More…]
Lord’s London Dry Gin honours bold and audacious Nigerian innovators at Achievers Award 2022
The Lord’s Achievers Awards, an annual award ceremony organised by Nigeria’s finest premium spirit brand, Lord’s London Dry Gin, held its fourth edition on Saturday, 26th March, 2022 at the Landmark Event Centre, amidst pomp and pageantry. The acclaimed event was established to recognise and celebrate young and exceptional Nigerians[Read More…]
FIRSTBANK HOLDS A ROUND TABLE AS COBHAMS ASUQUO, OSAS IGHODARO, DENOLA GREY, ORE RUNSEWE AND FOLUSO GBADAMOSI SHARE THEIR EXPERIENCES…
Did you miss FirstBank’s recent webinar on 8 March 2022, to commemorate the 2022 International Women’s Day (IWD) – themed Breaking the Bias – and are yet to recover from the grumble of missing the event, following the experiences and excitement shared by participants? Letting the cat out of the[Read More…]
Experiential Marketing is now in a better state – Tunji Adeyinka, EXMAN President
The general business climate is gradually returning from a challenging period resulting from the Covid problem. Like it was in the global economy so was it in the country’s economy cutting across every industry including the Integrated Marketing Communications space. The effect from the pandemic was massive- leaving behind crippled[Read More…]
Adulterated Engine Oil: How Nigeria’s Economy Loses Over N200 bn Annually
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiakpu of Espi News, all of MediaConsortium take a look at the devastating effects of adulterated lubricants, otherwise known as engine oil in the nation’s oil and gas industry. Excepts: The adverse effects of fake and adulterated products in any[Read More…]
The SPARK of kindness that is impacting communities through FirstBank staff initiatives
Have you seen the videos on this link: https://www.firstbanknigeria.com/home/impact/crs-week/? Piece of advice: Please hold your handkerchief or make sure there is a good supply of tissue paper while you view. The initiative that inspired the efforts and results seen in the videos is not a strange one but it has[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]