“When life gives you lemons, make lemonade” is a proverbial phrase said to have been first coined by the writer Elbert Hubbard in 1915. This simple seven-word maxim is very popular and yet so powerful. People who quote Hubbard’s proverb so easily and apply it in the same measure in[Read More…]
Author: Godwin Anyebe
Brooks+Blake’s Boss, Ogunwunmi, lauds BJAN’s new strategic drive
The Executive Director of Brooks+Blake, Taiwo Ogunwunmi has lauded Brand Journalists Association of Nigeria (BJAN)’s new strategic drive championed by its newly elected executives. Ogunwunmi lauded the association when the Executives led by its Chairman, Clara Chinwe Okoro paid the agency a courtesy visit last Friday, February 11, 2022, to[Read More…]
FIRSTBANK FELICITATES WITH JUNIOR ACHIEVEMENT NIGERIA ON NOBEL PEACE PRIZE NOMINATION
In recognition of the giant strides and efforts by Junior Achievement Worldwide – the parent body of Junior Achievement Nigeria and other Junior Achievement across 119 countries – in equipping young people to solve societal issues, whilst building an entrepreneurship mindset, Junior Achievement World Wide –– has been nominated for[Read More…]
Disruptions in PR have created more dynamism among players – Isah Ismail, GM, Bifocal Communicatons
Mr Isah Ismail who is the General Manager of Bifocal Communications Limited based in Abuja is a thoroughbred public relations, reputation and perception management professional. Through excellence and dedication, he is at the helm of affairs of one of the leading PR and advertising agencies in West Africa. In this[Read More…]
FIRSTBANK REWARDS CUSTOMERS IN ITS VISA GOLD CASHBACK CAMPAIGN
In furtherance of its appreciation of customers, whilst promoting the adoption of mobile payment solutions in the country, FirstBank is rewarding holders and customers of its branded Visa Gold card in its ongoing Visa Gold card. The promo which will have over 300 Visa Gold cardholders rewarded during the promo[Read More…]
Bournvita: Brand at a Cross Road, Where is the Missing Link?
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiokpu of Espi News, all of MediaConsortium take a look at the dwindling market share of Bournvita in the beverage sector of the Fast-Moving Consumable Goods in Nigeria. Bournvita, one of the most popular beverage brands from the production line[Read More…]
Why Packaged Rice Is Good For Consumer’s Health
To say Nigerians love rice is grossly an understatement. Truth is, rice is one staple food that’s top on the menu in every home and it cuts across all strata including the rich and the havenots! What is however different is the package this is presented: foreign, local, bagged or[Read More…]
BJAN Visits Insight Redefini CEO
Members of the newly elected executives of Brand Journalists Association of Nigeria on Tuesday paid a courtesy visit to the Group Chief Executive Officer of Insight Redefini, Dr. Ken Onyeali Ikpe. The visit according to the association was to intimate him about its activities as a major player in the[Read More…]
FIRSTBANK’S SMECONNECT PORTAL COULD BE THE DIFFERENTIATOR FOR SMES IN NIGERIA
Over a hundred years since banks came into Nigeria, services rendered to small and medium scale businesses were limited to core banking services and transactions. However, those that cared to look further were able to stand the test of time, reinventing themselves with cutting edge financial services that remain key[Read More…]
MY GRIEVANCE AGAINST AIR PEACE IS NOT PERSONAL, NOT VINDICTIVE
I was shocked by the level of outrage and discontent that my case against Air Peace Airline has generated. It was not my intention to ignite such wide-spreading outcry against Air Peace or even against the entire Nigerian commercial aviation sector. But, the situation is now obvious to the world[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]