The Advertising Practitioners Council of Nigeria (APCON), has called on members of the Brand Journalists Association of Nigeria (BJAN) to join hands with the regulatory body in her bid to sanitize the Integrated Marketing Communications (IMC) industry. The Registrar/Chief Executive Officer of APCON, Dr. Lekan Fadolapo, who made the call[Read More…]
Author: Godwin Anyebe
Nigerian Airlines Increases Cost Of Economy Flight Tickets To N50,000
Airline Operators of Nigeria (AON) have resolved to increase the cost of economy flight tickets to a minimum of N50, 000 nationwide, Saturday Sun has learned. At a meeting held in Lagos which had most of the domestic operators present, the association cited the high cost of jet A1 fuel,[Read More…]
NESTLÉ INTRODUCES NESCAFÉ MALTY
Nestlé Nigeria has introduced NESCAFÉ MALTY, a new blend of coffee and malt in the NESCAFÉ 3in1coffee options which deliver a rich, bold and enjoyable taste to satisfy consumer preferences. At the launch of the new NESCAFÉ Malty 3in1 in Lagos, the Managing Director and CEO of Nestlé Nigeria PLC,[Read More…]
Cadbury Nigeria Certified as Top Employer in Africa
Cadbury Nigeria Plc (a part of Mondelēz International) has been recognised as a Top Employer in Africa by the Amsterdam-based Top Employers Institute. The Company also won Top Employer in Nigeria award for the second year running. The Institute’s programme certifies leading organisations around the world, based on their participation[Read More…]
WIDOW WHO ATTEMPTED SUICIDE NOW WANTS TO LIVE AND THRIVE, COURTESY OF CBA FOUNDATION
“When life gives you lemons, make lemonade” is a proverbial phrase said to have been first coined by the writer Elbert Hubbard in 1915. This simple seven-word maxim is very popular and yet so powerful. People who quote Hubbard’s proverb so easily and apply it in the same measure in[Read More…]
Brooks+Blake’s Boss, Ogunwunmi, lauds BJAN’s new strategic drive
The Executive Director of Brooks+Blake, Taiwo Ogunwunmi has lauded Brand Journalists Association of Nigeria (BJAN)’s new strategic drive championed by its newly elected executives. Ogunwunmi lauded the association when the Executives led by its Chairman, Clara Chinwe Okoro paid the agency a courtesy visit last Friday, February 11, 2022, to[Read More…]
FIRSTBANK FELICITATES WITH JUNIOR ACHIEVEMENT NIGERIA ON NOBEL PEACE PRIZE NOMINATION
In recognition of the giant strides and efforts by Junior Achievement Worldwide – the parent body of Junior Achievement Nigeria and other Junior Achievement across 119 countries – in equipping young people to solve societal issues, whilst building an entrepreneurship mindset, Junior Achievement World Wide –– has been nominated for[Read More…]
Disruptions in PR have created more dynamism among players – Isah Ismail, GM, Bifocal Communicatons
Mr Isah Ismail who is the General Manager of Bifocal Communications Limited based in Abuja is a thoroughbred public relations, reputation and perception management professional. Through excellence and dedication, he is at the helm of affairs of one of the leading PR and advertising agencies in West Africa. In this[Read More…]
FIRSTBANK REWARDS CUSTOMERS IN ITS VISA GOLD CASHBACK CAMPAIGN
In furtherance of its appreciation of customers, whilst promoting the adoption of mobile payment solutions in the country, FirstBank is rewarding holders and customers of its branded Visa Gold card in its ongoing Visa Gold card. The promo which will have over 300 Visa Gold cardholders rewarded during the promo[Read More…]
Bournvita: Brand at a Cross Road, Where is the Missing Link?
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiokpu of Espi News, all of MediaConsortium take a look at the dwindling market share of Bournvita in the beverage sector of the Fast-Moving Consumable Goods in Nigeria. Bournvita, one of the most popular beverage brands from the production line[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]