The concept (some say it’s a theory) of LOVEMARK as a strategic tool for brand definition, positioning and offering is instructive and fundamental in this narration. Some writers have attempted to define the concept, but my position is that it is not given to definition, because it is operative, instructive[Read More…]
Author: Godwin Anyebe
TAJBank Celebrates 1st Anniversary …Breaks Even in 9 Months of Operations
Nigeria’s most innovative Non-Interest Bank has celebrated its 1st anniversary. The event which held recently, took place at the Wells Carlton Hotel in Abuja. In attendance, were members of the board of directors, executive management as well as members of staff. The occasion was an opportunity for the Bank to[Read More…]
Friska Partners With Hygeia HMO To Give Free Health Cover This Yuletide season
Friska Farms Limited announced the launch of its 2020-year end customer appreciation campaign tagged #GiftWellness in partnership with Hygeia HMO. The GiftWellness campaign was designed to encourage customers to make Health and Wellness a priority in their gifting plans this year. Customers will enjoy huge discounts and free basic health[Read More…]
9mobile, CBN, Ecobank, Others Brainstorm Deepening Financial Inclusion In Nigeria
As part of efforts to promote financial inclusion among the unbanked and underbanked population in Nigeria, innovative telecoms brand, 9mobile, joined Ecobank, Vanguard Newspapers, Sanef, and other stakeholders in the financial sector to brainstorm the germane issues and plot a roadmap to actualizing the cashless policy of the Central Bank[Read More…]
First Bank Wins Big At BJANCON2020
First Bank of Nigeria has won the Most Socially Responsible Bank in Nigeria’s COVID-19 crisis 2020. According to the Chairman, Brands Journaliats Association of Nigeria (BJAN), Mr Princewill Ekwujuru, First Bank won the award following the renewed efforts by the Managing Director/Chief Executive Officer (CEO), Dr Adesola Adeduntan to continue[Read More…]
StarTimes Wins Big At BJANCon2020
StarTimes GO the first Pan-African e-Shopping Channel, has won BJAN marketing award as pay-TV most innovative and creative brand extension in 2020. The award was presented at Brand Journalists’ Association of Nigeria’s (BJAN) 8th brands and marketing conference in Lagos recently. BJAN is an association of brand writers and critics[Read More…]
Rensource and Premium Poultry Team up with Empower to Deploy Solar Energy Project to Poultry Farm
Rensource, a leading West African renewable energy services provider, announced today its entrance into the provision of Commercial & Industrial (C&I) solar with a project in partnership with the Norwegian impact investment company, Empower New Energy, to deploy a 700 KWp solar photo-voltaic plant to Nigeria´s largest egg producer, Premium[Read More…]
Real Estate Brands Africa Awards Holds December 3rd
The Most Innovative Real Estate Brands Africa Awards 2020 is a Celebration of Innovation, Leadership and Growth of the Real Estate and Property Industry. The Award will honour Real Estate Game Changers, Companies, Products and Personalities that have made contribution to the development of the sector. The Award Ceremony is[Read More…]
Crown Premium Pasta Signs Nollywood Actress, Chioma Akpotha, As Brand Ambassador
Nigerian pasta brand, Crown Premium Pasta, has unveiled top Nollywood actress and movie producer, Chioma Akpotha, as its brand ambassador. The actress, who has won notable awards including the African Movie Academy Award, was unveiled by Crown Flour Mill Limited, the makers of Crown Premium Pasta, at a contract signing[Read More…]
COVID-19: FirstBank Unveils Next Gen ATM, Spearheads Innovation In Electronic Banking In Nigeria
In light of COVID-19 pandemic, FirstBank has launched the FastTrack ATM, a Next Generation ATM and first of its kind in Africa, designed to promote financial activities on the ATM devoid of any form of physical interaction with the machine. The FastTrack ATM, which is done in partnership with Inlaks,[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]