In a fresh attempt to deepen it’s market share in Nigeria, a mobile phone brand – Xiaomi has launched MI 10T series into Nigerian market. Speaking during the launch recently in Lagos, the Marketing Director Xiaomi Nigeria, Somoye Habeeb said; “Xiaomi Nigeria today announced the release of a trio of[Read More…]
Author: Godwin Anyebe
Boomerang Unwraps The Fun And Cheer With Magic Makers Festive Edition
The festive season is bound to look very different this year, but, there are still a lot of ways to share the love with family and friends. This December, Boomerang is continuing to celebrate the magic of children’s imaginations in its new series of Magic Makers, with a fourth edition[Read More…]
Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award
Lilvera Group, a consultancy firm that is major in integrated marketing communication, has won the 2020 Africa Finance Award for the ‘Most Customer Focused Experiential Marketing category. Lilvera Nigeria was presented with the most customer focused experiential marketing award at the 9th edition of the Award in Lagos recently. After[Read More…]
OAAN Rewards Exemplary Leaders In Outdoor Advertising
The Outdoor Advertising Association of Nigeria (OAAN) has rewarded its past leaders who have contributed to the growth of outdoor advertising industry in the last three decades. The maiden event tagged “Night of the Legends” was held recently in Lagos. Three former presidents of the association, Chief Foluso Babu Akinbobola,[Read More…]
Airtel Announces Kick-off of ‘5 Days of Love’ Yuletide Initiative
Telecommunications services provider, Airtel Nigeria, has announced the commencement of the 2020 edition of its annual ‘5 Days of Love’ Yuletide initiative with a focus on providing palliative packs to five thousand persons across five Internally Displaced Persons (IDP) camps in the country. Speaking during a virtual press conference yesterday,[Read More…]
CONSUMERS …Buy From Your Friends
The concept (some say it’s a theory) of LOVEMARK as a strategic tool for brand definition, positioning and offering is instructive and fundamental in this narration. Some writers have attempted to define the concept, but my position is that it is not given to definition, because it is operative, instructive[Read More…]
TAJBank Celebrates 1st Anniversary …Breaks Even in 9 Months of Operations
Nigeria’s most innovative Non-Interest Bank has celebrated its 1st anniversary. The event which held recently, took place at the Wells Carlton Hotel in Abuja. In attendance, were members of the board of directors, executive management as well as members of staff. The occasion was an opportunity for the Bank to[Read More…]
Friska Partners With Hygeia HMO To Give Free Health Cover This Yuletide season
Friska Farms Limited announced the launch of its 2020-year end customer appreciation campaign tagged #GiftWellness in partnership with Hygeia HMO. The GiftWellness campaign was designed to encourage customers to make Health and Wellness a priority in their gifting plans this year. Customers will enjoy huge discounts and free basic health[Read More…]
9mobile, CBN, Ecobank, Others Brainstorm Deepening Financial Inclusion In Nigeria
As part of efforts to promote financial inclusion among the unbanked and underbanked population in Nigeria, innovative telecoms brand, 9mobile, joined Ecobank, Vanguard Newspapers, Sanef, and other stakeholders in the financial sector to brainstorm the germane issues and plot a roadmap to actualizing the cashless policy of the Central Bank[Read More…]
First Bank Wins Big At BJANCON2020
First Bank of Nigeria has won the Most Socially Responsible Bank in Nigeria’s COVID-19 crisis 2020. According to the Chairman, Brands Journaliats Association of Nigeria (BJAN), Mr Princewill Ekwujuru, First Bank won the award following the renewed efforts by the Managing Director/Chief Executive Officer (CEO), Dr Adesola Adeduntan to continue[Read More…]