Just In: LeBron James Leaves Coca-Cola Strikes New Deal With Pepsi

The Los Angeles Lakers superstar, a pitchman for Coca-Cola since entering the NBA in 2003, is set to land a new deal with PepsiCo.

A Coca-Cola spokesperson told Front Office Sports, “LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth.