OMG West & Central Africa (OMG WeCA) has been named the Regional Holding Company of the Year at the 2025 Pitcher Festival of Creativity, solidifying its position as a dominant force in the advertising and media landscape. This prestigious honor comes on the heels of an unprecedented performance, with OMG WeCA clinching a staggering 67 Pitcher Awards, including a coveted Grand Prix, 6 Gold, 23 Silver, and 37 Bronze accolades.
OMG WeCA’s success was a testament to the collective power of its individual business units:
OMD led the charge with 27 Pitcher Awards and earned the distinguished title of Media Network of the Year. Their wins spanned both Nigeria (21 awards) and Ghana (6 awards), showcasing their regional strength.
PHD secured 21 Pitcher Awards and was recognized as Media Agency of the Year.
OMG WeCA’s influence was felt across the festival, dominating an impressive 7 out of 8 categories within the Pitcher Awards’ 45 sub-categories. Their victories spanned diverse areas, including Channel, Culture, Digital, Effectiveness, Entertainment, Good, and Heritage, underscoring their comprehensive creative and strategic capabilities.
The remarkable 67 awards represent a significant 28% of the total wins at Pitcher Awards 2025. These accolades were distributed across various categories, such as:
Excellence in Media Execution, Planning, Data, Insights and Strategy, Integrated Media, and Use of Media. Excellence in PR, Public Affairs and Lobbying, Use of Cultural Insights, and Use of Influencers and Brand Ambassadors. Content Marketing and Integrated Digital Campaigns.Business and Societal Impact through Live Events and Use of Music for both For-Profit and Non-Profit Organizations.
Yinka Adebayo, Group Executive Director, OMG WeCA, expressed his pride in the company’s achievements. “Our teams delivered exceptional results across the board,” Adebayo stated. “PHD Nigeria was notably honored with Brand of the Year (Multinational Category) and Marketing Company of the Year (Multinational Category).”
OMG WeCA’s commitment to nurturing young talent was also evident:
OMD Nigeria won the Young Lions Media Nigeria Competition, securing a spot to represent Nigeria at the Global Cannes Lions Media Competition.
OMD Ghana also triumphed in the Young Lions Media Ghana Competition, earning their team entry into the Global Cannes Lions Media Competition.
digitXplus Nigeria emerged victorious in the Young Lions Design Competition, sending their team to represent Nigeria at the Global Cannes Lions Design Competition, and also secured a Bronze for Young Pitcher Copywriting.
French West Africa claimed the Young Lions Media French West Africa Competition, sending their team to represent Burkina Faso and Benin at the Global Cannes Lions Media Competition, alongside a Silver for Young Pitcher Media.
About OMG WeCA
According to the latest RECMA Ranking, OMG WeCA in Nigeria holds a commanding 35% share of media buying, solidifying its position as the dominant media buyer in the region. OMG has consistently maintained its No. 1 ranking since RECMA began its volume estimating process for Nigeria, which monitors “Overall Activity” – a unique metric used by RECMA to quantitatively rank media agencies worldwide.
OMG WeCA maintains a strong regional presence with offices in Nigeria, Ghana, and Cameroon, complemented by strategic alliances that extend their coverage across French West Africa, encompassing over 23 countries.
