The Nigerian marketing landscape is witnessing a quiet revolution, one that is being led by a brand that’s long preferred to whisper while others shouted.
TERZi Di ESPERTi, founded in 2017 by Femisire Ajayi, has officially launched its public-facing services after years of working exclusively behind the scenes with agencies and brands across Nigeria and beyond. The firm, known for its culturally sharp, emotionally intelligent campaigns, has branded itself a “marketing atelier” – a nod to its bespoke, deeply thoughtful approach to creative strategy.
Unlike traditional agencies, TERZi doesn’t deal in templated quick fixes. Instead, it functions as both creative partner and brand therapist, unearthing core business challenges before tailoring bold, custom-fit solutions.
Founder Femisire Ajayi, whose career spans leadership roles at HS Media, Outori, Transmit, and more, says the agency is built on a simple premise: “Diagnose deeply. Tailor precisely. Execute boldly.” That mantra has helped TERZi shape experiences for entities like Peak, Oppo, PiggyTech, Campari, and Abit Networks.
Ajayi himself is one of Nigeria’s most versatile marketing minds – named one of BrandCom’s Top 35 Under 35 Marketing Professionals in Nigeria and a two-time Executive winner at the BrandCom Awards for innovation in both experiential marketing and AdTech. His firm is also behind the lauded TDE STITCH and Street-iQ – proprietary systems that marry data science with deep cultural understanding to give brands an edge.
With its official unveiling, TERZi is opening its services not just to brands but also other agencies, offering pitch support, multimedia production, and creative brainstorming as a white-label partner. For marketing departments and creative teams drowning in deadlines, TERZi may just be the lifeboat.
