Brands & Marketing

Coronation has always been deeply committed to initiatives that promote the appreciation of Africa’s rich artistic heritage – Ngozi Akinyele

In an exclusive interview with Ngozi Akinyele, Chief Marketing and Communications Officer of Coronation Group, we delve into the strategic vision behind one of Africa’s leading financial services conglomerates. As the Group Executive overseeing brand, marketing, communications, and sustainability across all Coronation entities, Ngozi shares her insights on navigating the complexities of today’s financial landscape, fostering brand trust, and driving innovation in marketing. With a focus on Coronation’s commitment to sustainability and customer-centric solutions, this conversation provides a glimpse into the strategies that have solidified the group’s reputation as a powerhouse in Africa’s financial sector.

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Why did Coronation establish an Art Gallery?
Coronation has always been deeply committed to initiatives that promote the appreciation of Africa’s rich artistic heritage. Inspired by our founder, Aigboje Aig-Imoukhuede, we believe that art is created to be seen, to be shared, and to transform the ways in which we engage with the world. It is on the strength of this conviction that the Coronation Art Gallery was established in May 2022, with a clear vision – to share the beauty, depth, and diversity of African art with a wider audience. The gallery has hosted several successful exhibitions, showcasing masterpieces from the private collections of Nigeria’s greatest art collectors, for the public to appreciate and enjoy.

What inspired the 2024 Coronation Art Gallery Exhibition?
The 2024 Coronation Art Gallery exhibition is part of our broader vision to highlight the synergy between art, wealth, and gender inclusivity. We see art as more than just an aesthetic experience; it is an investment class, a cultural asset, and a reflection of societal values. Through this exhibition, we are not only curating exceptional pieces but also inviting conversations about how art can drive sustainable wealth. At Coronation, we understand the importance of the arts in connecting generations, projecting our heritage, and showcasing the excellence of African creativity.

Why did Coronation choose to spotlight female collectors in particular?
This year, we made a deliberate decision to focus on female collectors because we recognise the tremendous contributions women have made to the art world, often behind the scenes. These 13 remarkable women have not only curated art collections of immense cultural value but also played pivotal roles in preserving African heritage. At Coronation, we are committed to gender inclusivity, and this exhibition is an extension of that commitment. By spotlighting these remarkable women—pioneers who have curated extensive and historically significant collections—we are not only celebrating their contributions but also empowering future generations of women in the arts. This exhibition underscores how women are not only curators of culture but also stewards of generational wealth.

How does this exhibition align with Coronation’s overall philosophy and mission?
Coronation’s mission revolves around creating sustainable wealth for our clients and for Africa at large. This aligns perfectly with the role of art, which is an asset class that can appreciate in value while also serving as a cultural legacy. By curating this exhibition, we reinforce our commitment to fostering economic empowerment through diverse avenues, including art. The Coronation Art Gallery, established under the visionary leadership of our Chairman, Aigboje Aig-Imoukhuede, reflects our dedication to cultural growth. His own passion for art, nurtured by his parents—both key figures in Nigeria’s cultural development—has shaped this unique initiative. At Coronation, we believe that the arts play a crucial role in connecting generations, preserving heritage, and building enduring legacies.

What is the nexus between art and wealth creation?
Art and wealth creation share a profound connection. At its core, art is an asset—both tangible and intangible—that appreciates over time. Historically, art has been a store of value, and for collectors, it represents both cultural capital and financial investment. The global art market generates billions annually, and for discerning investors, it serves as a dynamic, appreciating asset class. The global art market generates billions annually, and for discerning investors, it serves as a dynamic asset class that grows steadily in value. In this sense, art transcends aesthetics; it is an integral part of wealth management. At Coronation, we see art as a key component in building legacies and sustaining financial independence. Moreover, art connects generations and helps project our cultural heritage, further underscoring its importance. Our gallery stands as a testament to the idea that wealth, culture, and heritage are interconnected pillars of sustainable prosperity.

What role do female collectors play in the art world, and why is their recognition important?
Female collectors have a profound influence on the art world, not only by preserving and curating culturally significant works but also by challenging and expanding the narratives that shape artistic discourse. Historically underrepresented, their unique perspectives enrich the ecosystem and add to the legacy of art. This exhibition celebrates these women’s contributions, not just as art custodians, but as stewards of cultural wealth and as pivotal figures in shaping African art’s global standing.
At Coronation, we believe in empowering women across all sectors, which is why earlier this year, we launched the Coronation Women Initiative to support women in finance and technology. Our focus on female art collectors complements this broader vision of fostering inclusivity and championing women who lead in various domains. By recognising their curatorial achievements, we are encouraging a new generation of women to see themselves as key players in art and finance, creating legacies that will endure for generations to come.

What should art lovers and collectors expect from Coronation in the coming days?
Coronation is committed to continuing its support for the arts. Following this exhibition opening this September, the gallery remains open to the public to enjoy the collection over the next three months, offering a space where art lovers can immerse themselves. We will continue to host exhibitions that highlight different facets of African art, from contemporary pieces to traditional works. We aim to foster more dialogue on the intersection of art, culture, and wealth creation. Additionally, we hope to create more platforms that bring together collectors, investors, and enthusiasts to engage in meaningful discourse on the role of art in shaping both culture and economic development. Our goal is to inspire future generations of collectors and art lovers, ensuring that African art continues to thrive as a powerful force of cultural and financial significance.

How does Coronation’s involvement in art align with its financial services background?
As a financial institution, Coronation’s role is to help clients build, manage, and sustain wealth. Art fits naturally into this ecosystem, not only as a passion point for our clients, but also as an alternative investment class with the potential for significant returns. Furthermore, art plays a symbolic role in shaping legacies, something our clients deeply value. By investing in art, we contribute to a broader financial narrative that integrates culture, heritage, and economic growth. Our involvement in the arts is part of our holistic approach to wealth management, where we look beyond traditional asset classes to include culturally and financially enriching investments.

Can you tell us more about Coronation’s future plans to support gender inclusivity and the arts?
Gender inclusivity is a core principle at Coronation, and it is woven into everything we do. Through the Coronation Women Initiative Network, we plan to ensure the contributions of women are seen and celebrated. Our long-term goal is to empower more women through platforms like this exhibition, offering them the resources and visibility to grow and succeed. We also plan to expand our cultural initiatives to include educational programs that nurture young talent, particularly women, in both art and finance. By integrating art and wealth creation, we hope to create a more inclusive and sustainable ecosystem for future generations. Through this exhibition and beyond, we continue to champion the critical contributions of women to art and culture, ensuring that they remain at the forefront of the conversation about African art and its role in shaping the future.

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