In order to consolidate on how it has been supporting businesses in Nigeria for thirteen decades, Nigeria’s oldest financial institution, FirstBank has unveiled a new campaign to reaffirm its commitment to providing comprehensive business support, financial expertise, growth solutions, channels, and platforms to empower its customers and enterprises.
Yinka Ijabiyi, Head of Brands and Stakeholder Management, reiterated this commitment during the launch of the thematic brand campaign tagged: “Giant In You” in Lagos recently.
According to him, “The First Bank thematic brand campaign is designed to show our customers that, throughout our 130-year history, we have been nurturing and creating giants, and we are committed to continuing this legacy.”
“At FirstBank, we believe everyone has the potential to be a giant. For over 130 years, we have been empowering individuals and businesses to achieve their dreams. Let’s take giant strides together and turn your ambitions into reality,” he noted.
Continuing, he pointed out that, “at FirstBank, we empower, inspire, enable, and support dreamers, achievers, innovators, entrepreneurs, and everyday people to transcend the ordinary and begin to think giant thoughts, take giant steps, make giant strides, achieve giant goals, become giant successes, and live the giant lifestyle.”
For its customers, FirstBank promised to enable, inspire, and support them with a comprehensive range of financial services to help them achieve their dreams and live their best lives.
The bank also pledged to provide businesses and business owners with the right platforms and solutions needed to grow, initiate, and execute bold ideas.
Also speaking, Ismail Omamegbe, Head of Corporate Communications at FirstBank, affirmed that the bank would continue to uphold its Corporate Social Responsibility (CSR), stressing that, FirstBank will develop other product campaigns designed to help individuals and businesses achieve greatness.
