LG Electronics has unveiled its newest form of laundry dubbed LG WashTower and is a washing machine and dryer in a single unit with LG’s latest technologies and smart features yesterday in Lagos.
Unlike competing stacked washers and dryers, LG’s WashTower is designed from the ground up combined as a “one body” solution. At the beginning of the wash cycle, the integrated unit indicates how long it will take to complete both washing and drying. The washer also shares information with the dryer, which automatically sets the optimal course and preheats the drum, contributing to better results and shorter overall laundry times.
In his welcome address, Head of Corporate Marketing, LG Electronics, Nigeria, Mr. Hari Elluru said “The innovative, yet practical LG WashTower™ takes the user experience and laundry results to the next level with a brand-new concept of integrated washer and dryer laundry solution. Equipped with the company’s advanced laundry technology and boasting a space-friendly design, I believe the LG WashTower™ will elevate Nigerians’ laundry experience at home to new heights.”
While the new WashTower improves the performance in energy efficiency, the core functions also help users reduce efforts in treating their laundry, he said.
According to him, “with the height of LG WashTower approximately 87 millimetres lower than the average combined height of stackable units, loading and unloading the top-mounted dryer is measurably easier. And WashTower doesn’t scrimp on capacity, with a maximum load of 13 kilograms for the washer and 10 kilograms for the dryer.”
“We are excited to bring the LG WashTower to Nigeria; it is the epitome of modern design, seamlessly blending a modern aesthetic with innovation,” said Mr. Oktai Kim, General Manager, Home Appliances, LG Electronics.
“The WashTower is a one-of-a-kind washing machine and dryer set that combines the latest technologies to ensure that users save both energy and water. Better yet – it’s packed with Smart Technology to simplify the entire laundry process.” He added.
It equally incorporates LG’s most-advanced laundry and smart technologies, providing customers with both outstanding performance and ease-of-use. Thanks to TurboWash 360° and Artificial Intelligence Direct Drive (AI DD), the washer feature guarantees fast, gentle and cleaner clothes, detecting the weight and softness of clothing to calculate the best setting for every load. Its advanced AI reduces cycle times and energy usage without sacrificing effectiveness while the dryer utilizes LG’s steam technology to deliver maximum hygiene, eliminating 99.99 percent of common bacteria.
A Built-In Intelligence For Laundry Solution Employing LG’s Smart Pairing™, the LG WashTower™ automatically sets the optimal drying cycle based on the last wash cycle to allow hassle-free drying. The LG WashTower™ would pre-heat and prepare the dryer by sending signal from the washer to the dryer, saving users even more valuable time and effort on laundry chores.
User Friendly with Easy Access Button
In aspect of accessibility, the operation of the LG WashTower™ is further elevated with the Center Control™ panel. Located at the center of the LG WashTower™, the easy access buttons are ergonomically positioned to allow operation of all settings and functions at ease, offering a better user experience.
Smarter and Better WashTower For All
With the DUAL Inverter HeatPump™, the LG WashTower™ can adjust drying temperature based on the drying load and fabric softness. This feature helps to reduce energy consumption and fabric damage during drying cycle, by widening the circulation speed range from fast to slow, drying clothes in a lower temperature.
Integrated Single Body with Sleek Design
The all-in-one laundry solution also boasts a flat, unibody design that provides an optimal laundry experience and brings a subtle, minimalist aesthetic to one’s home. Matching outstanding performance with sophisticated style, LG WashTower™ is a perfect fit for most spaces and decorating styles.
The LG WashTower™ also features black tinted-glass doors, decorative chrome elements and Black Steel finish for excellent durability with high resistance to scratching. It can integrate seamlessly with any type of décor or interior style, helping consumers to create a home environment that perfectly reflects their individual tastes.
At the event other products launched were the InstaView Refrigerator, TwinTub Washing Machine and Microwave Oven which made up the “LG Black Series” product.
