It was a parade of cyclists and corporate sponsors/partners such as Samsung, Stanbic IBTC Bank, Nutrify, Cway among others as the city of Lagos witnessed the Cycling Lagos Mini Tour on June 15 in readiness for the highly anticipated 3rd Cycling Lagos event scheduled for Saturday June 29, 2024.
The Tour took off from Teslim Balogun Stadium to major Streets on the Island and back to the stadium via the Third Mainland Bridge
Speaking in an interview after the Tour, the convener of Cycling Lagos and the Managing Director of BrandEscort Communications, Bamidele Adeleye described the Tour of Lagos as a rehearsal that was organized to demonstrate the readiness of the partners, organisers and cyclists for the grand finale of the Cycling event holding on June 29.
“The Tour of Lagos is our simple way of informing Lagosians about our readiness to stage the August event. The Tour is a dress rehearsal ahead of the grand finale of the event that promises to be one of the biggest cycling competitions in Africa,” he said.
Speaking on the event in Lagos, Digital Marketing Manager, Samsung Electronics, West Africa, Michael Nwughala expressed the brand’s excitement in sponsoring the cycling event to showcase its Galaxy Fit3 watch, a fitness tracker designed to offer a range of health and activity tracking features in a sleek, wearable device.
“The Galaxy Fit3 aims to provide a comprehensive yet affordable fitness tracking solution for Nigerians looking to monitor and improve their health and fitness levels,” Nwughala said.
Stanbic IBTC Bank would be at the grand finale to showcase its Chess Account, specially designed for children to teach them about the importance of saving and managing money from an early age.
Nutrify; a global nutritional supplement and wellness brand aimed at impacting healthy lifestyle positively would also be at the event this year to excite Nigerians with some of its products.
Leading brand, Cway has promised to be on ground to refresh the event.
The 3rd Cycling Lagos, with the theme “Sustainable Healthcare,” is expected to drive conversations on the need to embrace a healthcare policy that is environmentally friendly and to develop a healthcare system that ensures the health needs of the current population are met without compromising environmental, economic, or social resources for future generations.
The annual cycling event, which will began with the Tour of Lagos on Saturday June 15, 2024 was designed to promote a healthy lifestyle in the country.
The Cycling Lagos event is also supported by the Lagos State Sports Commission and the Lagos State Cycling Association.
