Consummate marketing professional and Group Executive Director at Omnicom Media Group, Yinka Adebayo has confirmed to deliver the keynote address at the second MediaConsortium conference (MCCA) 2024.
The conference with the theme: “Meeting the brand/consumer expectation in a challenging economy”, is scheduled to hold Thursday, September 26, 2024 at the Lagos Chamber of Commerce and Industry (LCCI) Alausa, Ikeja, by 10am.
Yinka Adebayo commands an impressive experience in the IMC sector with key focus in advertising and media investment. He will be bringing his experience to bear at the mediaConsortium conference where he is expected to speak on the theme: “Meeting the brand/consumer expectation in a challenging economy”.
According to a statement from the organiser, the keynote address will be dissected by tested professionals to drive home the discussion.
Among those who have confirmed participation is Dotun Ajibade, the head, media and communications at Ritefoods, among others.
The conference organized by MediaConsortium, a brands, business and marketing publication is designed to create a platform of engagement among stakeholders in the Integrated Marketing Communications and allied sectors with the view to proffering solutions on the issue under discussion.
This year’s event followed the successful maiden edition which held in 2023, at the Sheraton Hotels and Suits, Ikeja.
The theme was; “Consumer Journey in a Digital Age: Prospects and Challenges”.
