Foremost culinary brand, GBFoods has announced Nigerian Guinness World Record holder, Hilda Baci as new brand ambassador for two of its flagship brands, Gino and Bama Mayonnaise.
This step according to the organisation will further drive the promotion of local culinary and put Nigeria’s flavors on global map.
Speaking at the signing of the ambassadorial deal in Lagos, recently, General Manager of the company, Vincent Egbe emphasised that the move highlighted the company’s dedication to local growth, adding that the choice of Baci for this purpose was apt.
“We are excited to welcome Hilda Baci into the Gino and Bama family. This collaboration is a tribute to our unwavering faith in the people of Nigeria, particularly the young individuals who are not only emerging as Africa’s rising stars but are on their way to becoming true global giants. It’s a celebration of their extraordinary achievements and a continued commitment to the pursuit of excellence and dedicated service.
“Hilda’s remarkable journey, characterized by her unwavering determination, particularly during the Guinness World Record accomplishment resonates deeply with our company’s purpose.
It mirrors the essence of our brand, which is our steadfast commitment to consistently provide unparalleled culinary experiences and bring joy to millions of households across Nigeria”, Egbe said.
Remarking, Baci said, “I am thrilled to join force with GBFoods Nigeria even as I continue to celebrate the vibrant tapestry of local flavors. I look forward to very exciting times engaging consumers who have enjoyed the uniqueness of Gino and Bama as we herald a new phase in cuisine”.
Commenting further, Brand Manager of Gino sub brands, Gino Max cubes, Juliet IIfeanyi-Itoje described Baci’s choice as being deliberate to be able to inspire individuals to explore their passions.
