The Chief Legal Officer, Federal Competition and Consumer Protection Council (FCCPC), Barrister Florence Abebe and some industry experts within the Integrated Marketing Communications space (IMC) and allied industries have confirmed participation as panel discussants at the maiden MediaConsortium Conference and Awards (MCCA 2023) slated for Thursday, September 28, 2023 in Lagos.
The conference with the theme: Consumer Journey in a Digital Age: Prospects and Challenges, is scheduled to hold at Sheraton Hotels and Towers, Mobolaji Bank Anthony way, Ikeja, Lagos, by 10am.
The keynote address will be delivered by seasoned industry expert and be dissected by tested personalities during the panel discussion. Among those who have confirmed participation to drive home the conversation is Barrister Florence Abebe, Chief Legal Officer, Federal Competition and Consumer Protection Council (FCCPC), Obinna Inogbo, Principal PR Executive at Worktainment Limited, a public relations firm and Nelson Ochonogor, a Global Fintech consultant/Digital Transformation strategist and facilitator.
Ochonogor is at present the Head Product Management BaaS and Fintech integrations at FCMB Group.
Others are Sandra Amachree, an experienced Human Resource Practitioner, Commercial Excellence Leader and Head of Marketing Communications at Nigerian Breweries PLC and Timothy Ogundele, Head of Marketing/Brands Manager, Checkers Africa Ltd, makers of the Checkers Custard brand.
Ogundele holds years of experience as a PR, media and advertising practitioner and experienced in informing envelope-pushing and effective creative and media strategies.
Organized by MediaConsortium, a brands, business and marketing publication, the conference which is the maiden edition is designed to create a platform of convergence for different stakeholders in the IMC value chain to foster the use of digital to address challenges brands face in building better brand-consumer relation and to highlight the process brands follow through with the consumers on this journey.
According to the organisers, “the conference will also be an avenue to showcase and celebrate brands, agencies and individuals that have demonstrated and maintained their leadership in promoting brand-consumer cordial relationship.”
