X3mideas, a foremost marketing communications agency, has installed a Ballarina fountain in its office premises, located in Ikeja, Lagos State.
The fountain, according to Steve Babaeko, the Chief Executive Officer of the company, was installed to “honour all hardworking women of X3mideas.” He described them as the “wheels” that keep the enterprise turning.
“We installed Ballerina during the holidays in honour of all the hardworking women of X3mideas. They keep the wheels of our enterprise turning. We appreciate the men too o,” Babaeko wrote as caption to a shot video of the Ballerina fountain posted on his LinkedIn page.
On the connection between Ballerina and ‘hardworking women’, Babeko stated, that Ballerinas are hard workers who are at the risk of sustaining injury because they are constantly putting strain and stress on their bodies and their feet.
“We just wanted to use that as a metaphor for all of the hard work that women contribute,” said Babaeko, adding that “it looks simple when you see how Ballerinas do their dance”.
“If you knew how much pain and hard work that goes into ballet; the climbing on toes and all that is a difficult thing.”
The adman further disclosed that women don’t get as many credit as they should get, for their contributions in the industry and the nation.
Babaeko, however, denied being bias against the male folks, noting that the Ballerina fountain does not suggest men aren’t hardworking.
